The statistics shows the impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, broken down by influencer tier. It was found that 45.4 percent of microinfluencer followers said they tried something that was recommended by those influencers, and further 26.9 percent said they actually made a purchase after seeing a post.
Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier
Characteristic
Tried something they recommended
Made a purchase
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Agility PR Solutions. (April 3, 2018). Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/956197/influencer-impact-on-purchasing-decisions/
Agility PR Solutions. "Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier." Chart. April 3, 2018. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/956197/influencer-impact-on-purchasing-decisions/
Agility PR Solutions. (2018). Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/956197/influencer-impact-on-purchasing-decisions/
Agility PR Solutions. "Impact of Influencer Posts on Purchasing Decisions among Influencer Marketing Audiences Worldwide as of February 2018, by Influencer Tier." Statista, Statista Inc., 3 Apr 2018, https://www.statista.com/statistics/956197/influencer-impact-on-purchasing-decisions/
Agility PR Solutions, Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier Statista, https://www.statista.com/statistics/956197/influencer-impact-on-purchasing-decisions/ (last visited September 16, 2024)
Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier [Graph], Agility PR Solutions, April 3, 2018. [Online]. Available: https://www.statista.com/statistics/956197/influencer-impact-on-purchasing-decisions/
