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Impact of influencers on global consumer purchasing in 2018, by influencer tier

Published by Statista Research Department, Mar 29, 2021
The statistics shows the impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, broken down by influencer tier. It was found that 45.4 percent of microinfluencer followers said they tried something that was recommended by those influencers, and further 26.9 percent said they actually made a purchase after seeing a post.

Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier

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Release date

April 2018

Region

Worldwide

Survey time period

February 2018

Number of respondents

1,200 respondents

Age group

18-34 years

Special properties

based on an analysis of respondents who viewed and interacted with influencer content

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