The statistics shows the impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, broken down by influencer tier. It was found that 45.4 percent of microinfluencer followers said they tried something that was recommended by those influencers, and further 26.9 percent said they actually made a purchase after seeing a post.
Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier
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Agility PR Solutions. (April 3, 2018). Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier [Graph]. In Statista. Retrieved August 03, 2020, from https://www.statista.com/statistics/956197/influencer-impact-on-purchasing-decisions/
Agility PR Solutions. "Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier." Chart. April 3, 2018. Statista. Accessed August 03, 2020. https://www.statista.com/statistics/956197/influencer-impact-on-purchasing-decisions/
Agility PR Solutions. (2018). Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier. Statista. Statista Inc.. Accessed: August 03, 2020. https://www.statista.com/statistics/956197/influencer-impact-on-purchasing-decisions/
Agility PR Solutions. "Impact of Influencer Posts on Purchasing Decisions among Influencer Marketing Audiences Worldwide as of February 2018, by Influencer Tier." Statista, Statista Inc., 3 Apr 2018, https://www.statista.com/statistics/956197/influencer-impact-on-purchasing-decisions/
Agility PR Solutions, Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier Statista, https://www.statista.com/statistics/956197/influencer-impact-on-purchasing-decisions/ (last visited August 03, 2020)
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