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Impact of influencers on global consumer purchasing in 2018, by influencer tier

Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier

Impact of influencers on global consumer purchasing in 2018, by influencer tier The statistics shows the impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, broken down by influencer tier. It was found that 45.4 percent of microinfluencer followers said they tried something that was recommended by those influencers, and further 26.9 percent said they actually made a purchase after seeing a post.
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Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tier

Tried something they recommendedMade a purchase
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Tried something they recommendedMade a purchase
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The statistics shows the impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, broken down by influencer tier. It was found that 45.4 percent of microinfluencer followers said they tried something that was recommended by those influencers, and further 26.9 percent said they actually made a purchase after seeing a post.
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