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Channels consumers plan to use for Black Friday shopping in key markets 2018

This statistic displays the different channels consumers plan to use for their Black Friday purchases in selected countries, as of September 2018. According to a survey by McKinsey & Company, some 33 percent of respondents in Germany reported to only planning on using online channels for their Black Friday purchases, whilst only 12 percent of respondents in the United States stated the same response.

Channels shoppers plan to use for Black Friday purchases in selected countries in 2018

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Source

Release date

November 2018

Region

Worldwide

Survey time period

September 2018

Number of respondents

1,966 respondents

Age group

18-69 years

Method of interview

Online survey

Supplementary notes

Survey size sample distributions by country:
United States: n = 771; United Kingdom: n = 393; Germany: n = 393; Canada: n = 409
Figures may not sum up to 100 percent due to rounding.

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