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Channels consumers plan to use for Black Friday shopping in key markets 2018

Channels shoppers plan to use for Black Friday purchases in selected countries in 2018

by Emma Bedford, last edited Jan 22, 2019
Channels consumers plan to use for Black Friday shopping in key markets 2018 This statistic displays the different channels consumers plan to use for their Black Friday purchases in selected countries, as of September 2018. According to a survey by McKinsey & Company, some 33 percent of respondents in Germany reported to only planning on using online channels for their Black Friday purchases, whilst only 12 percent of respondents in the United States stated the same response.
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Channels shoppers plan to use for Black Friday purchases in selected countries in 2018

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