Preferred Black Friday shopping channels in key markets 2018

This statistic presents a ranking of the preferred shopping channels of consumers for their Black Friday purchases in selected countries in 2018. According to a survey by McKinsey & Company, 71 percent of respondents in Germany reported that their preferred shopping channel was through their computers, while in comparison only 36 percent of respondents stated that their preference was through in-store locations.

Preferred Black Friday shopping channels according to consumers in selected countries in 2018

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Source

Release date

November 2018

Region

Worldwide

Survey time period

2018

Number of respondents

1,966 respondents

Special properties

respondents selected their top 3 shopping channels

Supplementary notes

Survey size sample distributions by country:
United States: n = 771; United Kingdom: n = 393; Germany: n = 393; Canada: n = 409
Source did not reveal age of respondents surveyed

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