Public opnion on grocery shopping in the Netherlands 2018

The statistic displays the results of a survey question on whether or not consumers in the Netherlands enjoyed grocery shopping (both brick and mortar as well as online) in 2018. The survey outcomes show that as of 2018, the majority of consumers surveyed were ambivalent about their grocery shopping experience. Approximately 50 percent of survey respondents indicated that they considered grocery shopping to be neither enjoyable nor unpleasant. Meanwhile, just over ten percent of respondents indicated that they disliked or strongly dislike grocery shopping.

How do you like grocery shopping?*

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Release date

November 2018



Survey time period

1 June, 2018 to 8 June, 2018

Number of respondents

2,336 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Postal questionnaire

Supplementary notes

*The question was phrased by the source as follows: "Wat vindt u van boodschappen doen?" (English: "What do you think of going grocery shopping?"

Concerning both physical and online shops.

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"

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