Leading categories of products in unbox influencer videos on YouTube 2018

Published by
Valentina Dencheva,
Oct 30, 2023
The statistic presents the leading categories of products presented in unbox videos on YouTube by influencers worldwide as of October 2018. An unbox video is that in which a person takes the viewer though a process of opening the packaging of a product and reviews its the initial use. According to the study findings, the majority of influencer unbox videos on YouTube were about toys, at 29 percent.

Leading categories of products presented in unbox videos on YouTube by influencers worldwide as of October 2018

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Release date

December 2018

Region

Worldwide

Survey time period

October 2018

Special properties

based on an analysis of 3,000 haul and unbox videos

Supplementary notes

The remaining categories included: Food, headphones, beauty and makeup, smartwatches, and appliances and each accounted for 2 percent of the unbox videos.

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