Leading categories of products in unbox influencer videos on YouTube 2018

Leading categories of products presented in unbox videos on YouTube by influencers worldwide as of October 2018

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Release date

December 2018



Survey time period

October 2018

Special properties

based on an analysis of 3,000 haul and unbox videos

Supplementary notes

The remaining categories included: Food, headphones, beauty and makeup, smartwatches, and appliances and each accounted for 2 percent of the unbox videos.

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