This graph shows the results of a survey asking which sources consumers considered reliable when searching for information on the sustainability of a clothing brand, in Italy in 2018. According to data, 46 percent of respondents trusted third party certifications, while 33 percent of consumers believed in information provided by non-governmental organizations. Fashion magazines were the least trustworthy sources, chosen by only 12 percent of interviewees.
Which sources of information, if any, would you trust if you wanted to find out how sustainable a clothing brand is?
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Ipsos MORI, & The Changing Markets Foundation. (November 30, 2018). Which sources of information, if any, would you trust if you wanted to find out how sustainable a clothing brand is? [Graph]. In Statista. Retrieved January 17, 2025, from https://www.statista.com/statistics/957263/information-sources-on-sustainable-clothing-in-italy/?__sso_cookie_checker=failed
Ipsos MORI, und The Changing Markets Foundation. "Which sources of information, if any, would you trust if you wanted to find out how sustainable a clothing brand is?." Chart. November 30, 2018. Statista. Accessed January 17, 2025. https://www.statista.com/statistics/957263/information-sources-on-sustainable-clothing-in-italy/?__sso_cookie_checker=failed
Ipsos MORI, The Changing Markets Foundation. (2018). Which sources of information, if any, would you trust if you wanted to find out how sustainable a clothing brand is?. Statista. Statista Inc.. Accessed: January 17, 2025. https://www.statista.com/statistics/957263/information-sources-on-sustainable-clothing-in-italy/?__sso_cookie_checker=failed
Ipsos MORI, and The Changing Markets Foundation. "Which Sources of Information, If Any, Would You Trust If You Wanted to Find out How Sustainable a Clothing Brand Is?." Statista, Statista Inc., 30 Nov 2018, https://www.statista.com/statistics/957263/information-sources-on-sustainable-clothing-in-italy/?__sso_cookie_checker=failed
Ipsos MORI & The Changing Markets Foundation, Which sources of information, if any, would you trust if you wanted to find out how sustainable a clothing brand is? Statista, https://www.statista.com/statistics/957263/information-sources-on-sustainable-clothing-in-italy/?__sso_cookie_checker=failed (last visited January 17, 2025)
Which sources of information, if any, would you trust if you wanted to find out how sustainable a clothing brand is? [Graph], Ipsos MORI, & The Changing Markets Foundation, November 30, 2018. [Online]. Available: https://www.statista.com/statistics/957263/information-sources-on-sustainable-clothing-in-italy/?__sso_cookie_checker=failed
