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Opinion on perceived misuse when not signed in to a digital platform Australia 2018

Opinion on perceived misuse of personal information for targeted advertising purposes when not signed in across Australia as of August 2018

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Sources

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Release date

November 2018

Region

Australia

Survey time period

July 9 to August 13, 2018

Number of respondents

4,308 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: " If you are not signed into an account with a digital platform, would you consider any of the following actions by them a misuse of your personal information?"

Figures may not add up to 100 percent due to rounding.

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Statistics on " Digital advertising in Australia "

Statistics on Digital advertising in Australia

Global

5

Regional

4

National data

8

The consumer perspective

8

Further related statistics

20

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