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Italy: most seen ads during video streaming 2018, by user's gender

Share of users watching ads during video streaming in Italy in 2018, by user's gender and type of ads

by Daniela Coppola, last edited Jan 17, 2019
Italy: most seen ads during video streaming 2018, by user's gender This chart depicts the share of users watching ads during video streaming in Italy in 2018, by user's gender and type of ads. According to survey results, the video advertisement shown before, during or after the streamed video content has reached the largest part of users (37 percent of men and 39 percent of women), while 36 percent of male users stated to have seen a pop-up advert occurring while they were streaming a video, versus 30 percent of female users.
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Share of users watching ads during video streaming in Italy in 2018, by user's gender and type of ads

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