Social media users in Singapore allowing brand logos on their profile pictures 2017

This statistic shows the share of respondents in Singapore who would be willing to have a brand logo and the words 'sponsored by' on their profile photo on all of their social media accounts as part of a brand sponsorship, broken down by social media platforms, as of December 2017. During the period surveyed, 69 percent of respondents who used Snapchat indicated that they would be willing to have the brand logo and the words 'sponsored by' on all of their social media profile pictures. In comparison, 61 percent of respondents who used Facebook would be willing to do so as part of a sponsorship deal.

Share of respondents who would be willing to display a sponsor's brand logo on their profile picture in Singapore as of December 2017

Share of respondents
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Source

Release date

March 2018

Region

Singapore

Survey time period

December 5 to December 12, 2017

Number of respondents

1,012 respondents

Special properties

representative of the online adult population

Method of interview

Online omnibus survey

Supplementary notes

The question asked in the survey was as follows: "Would you be willing to do any of the following things as part of this sponsorship if a brand you liked offered to sponsor you? % who have used each of the social networks who would be willing to have their brand logo and the words "sponsored by" in the bottom corner of...my profile photo on all my social media accounts."

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