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Italy: opinion about ads during video streaming 2018

This chart depicts the share of Italian users thinking that ads during video streaming are intrusive in 2018. According to survey results, half of users thought that advertisement shown during live streaming is as intrusive as the one on TV.

Share of users thinking that ads during video streaming are intrusive in Italy in 2018

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Sources

Release date

January 2019

Region

Italy

Survey time period

April 20 to May 8, 2018

Number of respondents

200 respondents

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "Ads in live streaming are... versus live TV or on-demand digital video"

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Statistics on "Video advertising and marketing"

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