Opinion on perceived misuse when signed in to digital platforms Australia 2018 by age

This statistic shows the results of a survey about perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age. During the survey period, 74 percent of respondents from Australia aged 18 to 24 years and 81 percent of respondents over 80 years stated to consider revealing personal information about themselves or another customer/user as misuse.

Perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age

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Sources

Release date

November 2018

Region

Australia

Survey time period

July 9 to August 13, 2018

Number of respondents

1,114 respondents

Age group

18 years and older

Special properties

respondents considering the statements as misuse

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "If you are signed into an account with a digital platform, would you consider any of the following instances a misuse of your personal information?"

Only respondents considering the statements as misuses are displayed.

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