Netherlands: influence of savings campaign on supermarket choice 2018

The statistic displays the results of a survey regarding the influence of savings campaigns on supermarket choice in the Netherlands in 2018. The survey indicates that as of 2018, savings campaigns significantly influenced the motivations of respondents to visit a supermarket more frequently. Close to 40 percent of consumers surveyed indicated that savings campaigns motivated or strongly motivated them to visit a supermarket more frequently, while just 13 percent of respondents said that savings campaign had very little influence on their shopping behavior.

To what extent do savings campaigns motivate you to visit a supermarket more frequently?*

Characteristic	Share of respondents
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Release date

November 2018

More information

Region

Netherlands

Survey time period

June 1, 2018 to June 9, 2018

Number of respondents

2,336 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

Supplementary notes

* The question was phrased by the source as follows: "In hoeverre motiveren onderstaande redenen u om een bepaalde supermarkt te bezoeken?" (Spaaracties (bijv. zegels voor servies of moestuintjes). (English: "To what extent are you motivated by the following reasons to visit a particular supermarket?" (Savings campaigns (such as stamps for cutlery or vegetable garden plants).)

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