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Influence of savings campaign on supermarket choice in the Netherlands 2018

To what extent do savings campaigns motivate you to visit a supermarket more frequently?*

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Source

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Release date

November 2018

Region

Netherlands

Survey time period

June 1, 2018 to June 9, 2018

Number of respondents

2,336 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

Supplementary notes

* The question was phrased by the source as follows: "In hoeverre motiveren onderstaande redenen u om een bepaalde supermarkt te bezoeken?" (Spaaracties (bijv. zegels voor servies of moestuintjes). (English: "To what extent are you motivated by the following reasons to visit a particular supermarket?" (Savings campaigns (such as stamps for cutlery or vegetable garden plants).)

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