Influence of high-protein product range on supermarket choice in the Netherlands 2019

As of 2019, the availability of a wide range of high-protein products appeared to have little influence on the supermarket choice of consumers surveyed in the Netherlands. Less than 20 percent of consumers surveyed in 2019 indicated that they were influenced or strongly influenced by the availability of a wide range of high-protein products when it came to choosing which supermarket to go to. Meanwhile, around 40 percent of respondents were either neutral when it came to high-protein products, or influenced very little if at all.

To what extent does a wide range of high-protein products motivate you to visit a supermarket more frequently?*

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Release date

September 2019



Survey time period

June 3, 2019 to June 12, 2019

Number of respondents

2,274 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

Supplementary notes

*The question was phrased by the source as follows: "In hoeverre motiveren onderstaande redenen u om een bepaalde supermarkt te bezoeken?" (Ruim aanbod eiwitrijke producten.) (English: "To what extent are you motivated by the following reasons to visit a particular supermarket?" (A wide range of high-protein products.)

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