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Influence of local product range on supermarket choice in the Netherlands 2018

The statistic displays the results of a survey regarding the influence of local product range on supermarket choice in the Netherlands in 2018. The survey results show that as of 2018, roughly 30 percent of consumers surveyed indicated that the availability of a wide range of local products influenced their supermarket choice to a large or very large extent, while approximately ten percent of respondents indicated that local product range affected their shopping behavior to a small or very small extent.

To what extent does a wide range of local products motivate you to visit a supermarket more frequently?*

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Release date

November 2018



Survey time period

June 1, 2018 to June 9, 2018

Number of respondents

2,336 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

Supplementary notes

*The question was phrased by the source as follows: "In hoeverre motiveren onderstaande redenen u om een bepaalde supermarkt te bezoeken?" (Ruim aanbod lokale producten.) (English: "To what extent are you motivated by the following reasons to visit a particular supermarket?" (A wide range of local products.)

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Statistics on "Local foods"

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