Share of French who already made a purchase after seeing online brand's content 2018

This statistic displays the percentage of French who declared having already carried out a purchase after consulting online content of a brand (on social media, online shop, advertisement...), in a survey from 2018, distributed by point of purchase. It shows that 33 percent of the respondents had already purchased products on a brand's website after viewing online content of this brand.

Percentage of French having already carried out a purchase after consulting the online content of a brand* in 2018, by point of purchase

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Sources

Release date

May 2018

Region

France

Survey time period

February 28 to March 1, 2018

Number of respondents

1,015 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Avez-vous déjà procédé à un achat après avoir consulté le contenu online d'une marque (réseau social, site marchand, pub...)?"
Multiple answers were possible.
* Social media content, online shop, advertisement, etc.

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