Share of French who already made a purchase after seeing online brand's content 2018

This statistic displays the percentage of French who declared having already carried out a purchase after consulting online content of a brand (on social media, online shop, advertisement...), in a survey from 2018, distributed by point of purchase. It shows that 33 percent of the respondents had already purchased products on a brand's website after viewing online content of this brand.

Percentage of French having already carried out a purchase after consulting the online content of a brand* in 2018, by point of purchase

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Release date

May 2018



Survey time period

February 28 to March 1, 2018

Number of respondents

1,015 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Avez-vous déjà procédé à un achat après avoir consulté le contenu online d'une marque (réseau social, site marchand, pub...)?"
Multiple answers were possible.
* Social media content, online shop, advertisement, etc.

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