Italy: sales value of generic face products 2017-2018, by distribution channel

This statistic depicts the sales value of generic face care products, excluded anti-aging creams and products, in Italy in 2017 and 2018, by distribution channel. As of 2018, the sales of said products in drug stores selling registered the highest value (216 million euros) among the distribution channels considered. Self service specialist drug stores represented the second most profitable retail channel for generic face care products, where the sales value grew going from 78 million euros in 2017 to 88 million euros in 2018.

Sales value of generic face care products* in Italy in 2017 and 2018, by distribution channel

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Release date

January 2019



Survey time period

2017 and 2018

Supplementary notes

* Don't include anti-aging face creams and products.

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Statistics on "Skin care and make-up in Italy"

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