Video services considered essential by consumers in the U.S. 2020

A survey conducted in late March 2020 revealed that 49 percent of consumers across the United States said that they considered Netflix to be an essential service. Newcomer to the SVoD market Disney+ fared well, with 15 percent of respondents deeming the service to be a 'must-have', higher than more established platforms HBO and HBO Now.

Share of consumers who consider selected video services to be essential in the United States as of March 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

April 2020

Region

United States

Survey time period

March 26 to 30, 2020

Number of respondents

1,295 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: In your opinion, which THREE, if any, of the following entertainment subscriptions are "must-have" services? Please select up to three options.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Online video in the United States"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.