A survey conducted in late March 2020 revealed that 49 percent of consumers across the United States said that they considered Netflix to be an essential service. Newcomer to the SVoD market Disney+ fared well, with 15 percent of respondents deeming the service to be a 'must-have', higher than more established platforms HBO and HBO Now.
Share of consumers who consider selected video services to be essential in the United States as of March 2020
Question: In your opinion, which THREE, if any, of the following entertainment subscriptions are "must-have" services? Please select up to three options.
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
YouGov. (April 15, 2020). Share of consumers who consider selected video services to be essential in the United States as of March 2020 [Graph]. In Statista. Retrieved July 13, 2020, from https://www.statista.com/statistics/960249/essential-video-service-for-consumers/
YouGov. "Share of consumers who consider selected video services to be essential in the United States as of March 2020." Chart. April 15, 2020. Statista. Accessed July 13, 2020. https://www.statista.com/statistics/960249/essential-video-service-for-consumers/
YouGov. (2020). Share of consumers who consider selected video services to be essential in the United States as of March 2020. Statista. Statista Inc.. Accessed: July 13, 2020. https://www.statista.com/statistics/960249/essential-video-service-for-consumers/
YouGov. "Share of Consumers Who Consider Selected Video Services to Be Essential in The United States as of March 2020." Statista, Statista Inc., 15 Apr 2020, https://www.statista.com/statistics/960249/essential-video-service-for-consumers/
YouGov, Share of consumers who consider selected video services to be essential in the United States as of March 2020 Statista, https://www.statista.com/statistics/960249/essential-video-service-for-consumers/ (last visited July 13, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
