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Video services considered essential by consumers in the U.S. 2020

Published by Julia Stoll, Jan 13, 2021
A survey conducted in late March 2020 revealed that 49 percent of consumers across the United States said that they considered Netflix to be an essential service. Newcomer to the SVoD market Disney+ fared well, with 15 percent of respondents deeming the service to be a 'must-have', higher than more established platforms HBO and HBO Now.

Share of consumers who consider selected video services to be essential in the United States as of March 2020

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Source

Release date

April 2020

Region

United States

Survey time period

March 26 to 30, 2020

Number of respondents

1,295 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: In your opinion, which THREE, if any, of the following entertainment subscriptions are "must-have" services? Please select up to three options.

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Topics

Subscription Video On Demand in the U.S.Amazon Prime VideoNetflixHuluHBO
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