A survey conducted in late March 2020 revealed that 49 percent of consumers across the United States said that they considered Netflix to be an essential service. Newcomer to the SVoD market Disney+ fared well, with 15 percent of respondents deeming the service to be a 'must-have', higher than more established platforms HBO and HBO Now.
Share of consumers who consider selected video services to be essential in the United States as of March 2020
Question: In your opinion, which THREE, if any, of the following entertainment subscriptions are "must-have" services? Please select up to three options.
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YouGov. (April 15, 2020). Share of consumers who consider selected video services to be essential in the United States as of March 2020 [Graph]. In Statista. Retrieved August 12, 2022, from https://www.statista.com/statistics/960249/essential-video-service-for-consumers/
YouGov. "Share of consumers who consider selected video services to be essential in the United States as of March 2020." Chart. April 15, 2020. Statista. Accessed August 12, 2022. https://www.statista.com/statistics/960249/essential-video-service-for-consumers/
YouGov. (2020). Share of consumers who consider selected video services to be essential in the United States as of March 2020. Statista. Statista Inc.. Accessed: August 12, 2022. https://www.statista.com/statistics/960249/essential-video-service-for-consumers/
YouGov. "Share of Consumers Who Consider Selected Video Services to Be Essential in The United States as of March 2020." Statista, Statista Inc., 15 Apr 2020, https://www.statista.com/statistics/960249/essential-video-service-for-consumers/
YouGov, Share of consumers who consider selected video services to be essential in the United States as of March 2020 Statista, https://www.statista.com/statistics/960249/essential-video-service-for-consumers/ (last visited August 12, 2022)
