The conversion rate of British online shoppers showed differences between desktop and mobile devices. In the second quarter of 2021, three percent of e-commerce website visits via mobile phones were converted into purchases, while desktop users registered a conversion rate of seven percent. However, since that period, the gap between the two has narrowed down to only one percent.
Conversion rate of online shoppers in Great Britain from 2nd quarter 2021 to 2nd quarter 2022, by device
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Kibo. (August 25, 2022). Conversion rate of online shoppers in Great Britain from 2nd quarter 2021 to 2nd quarter 2022, by device [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/960431/great-britain-online-shopper-conversion-rate-by-device/?__sso_cookie_checker=failed
Kibo. "Conversion rate of online shoppers in Great Britain from 2nd quarter 2021 to 2nd quarter 2022, by device." Chart. August 25, 2022. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/960431/great-britain-online-shopper-conversion-rate-by-device/?__sso_cookie_checker=failed
Kibo. (2022). Conversion rate of online shoppers in Great Britain from 2nd quarter 2021 to 2nd quarter 2022, by device. Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/960431/great-britain-online-shopper-conversion-rate-by-device/?__sso_cookie_checker=failed
Kibo. "Conversion Rate of Online Shoppers in Great Britain from 2nd Quarter 2021 to 2nd Quarter 2022, by Device." Statista, Statista Inc., 25 Aug 2022, https://www.statista.com/statistics/960431/great-britain-online-shopper-conversion-rate-by-device/?__sso_cookie_checker=failed
Kibo, Conversion rate of online shoppers in Great Britain from 2nd quarter 2021 to 2nd quarter 2022, by device Statista, https://www.statista.com/statistics/960431/great-britain-online-shopper-conversion-rate-by-device/?__sso_cookie_checker=failed (last visited February 06, 2025)
Conversion rate of online shoppers in Great Britain from 2nd quarter 2021 to 2nd quarter 2022, by device [Graph], Kibo, August 25, 2022. [Online]. Available: https://www.statista.com/statistics/960431/great-britain-online-shopper-conversion-rate-by-device/?__sso_cookie_checker=failed