Marketing e-mail open rates worldwide 2022

Published by
Valentina Dencheva,
May 16, 2023
In 2022, around 60 percent of marketers from around the world stated that their e-mail marketing campaigns had an open rate of more than 20 percent. Another 4.2 percent shared that their open rates were under 10 percent.

Marketing e-mail open rates worldwide in 2022

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2023

Region

Worldwide

Survey time period

2022

Number of respondents

150+

Special properties

email marketers, email developers, email designers, deliverability experts

Method of interview

Email survey

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$149 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Email marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Email marketing worldwide

Overview

5

Usage

5

Metrics & effectiveness

8

Marketing personalization

5

U.S. consumer perception

8

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu