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Marketing e-mail open rates worldwide 2016-2018
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Marketing e-mail open rates worldwide 2016-2018
Marketing e-mail aggregate open rates worldwide from 2016 to 2018
by A. Guttmann,
last edited
Jan 28, 2019
This timeline shows the marketing e-mail aggregate open rates worldwide from 2016 to 2018. In 2018, open rates for marketing e-mail grew to 18 percent from 14 percent recorded a year earlier.
Marketing e-mail aggregate open rates worldwide from 2016 to 2018
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Description
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by A. Guttmann,
last edited
Jan 28, 2019
This timeline shows the marketing e-mail aggregate open rates worldwide from 2016 to 2018. In 2018, open rates for marketing e-mail grew to 18 percent from 14 percent recorded a year earlier.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2018
- Region
- Worldwide
- Survey time period
- 2016 to 2018
- Special properties
- based on more than 50 billion emails from over 100,000 different senders to more than 2 billion different recipient addresses
- Supplementary notes
- The source provides the following information on the methodology: "Aggregate rates report the rate for the entire segment as though it were one big sender. " The data is based on "more than 50 billion emails from over 100,000 different senders to more than 2 billion different recipient addresses."
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2018
More information
- Region
- Worldwide
- Survey time period
- 2016 to 2018
- Special properties
- based on more than 50 billion emails from over 100,000 different senders to more than 2 billion different recipient addresses
- Supplementary notes
- The source provides the following information on the methodology: "Aggregate rates report the rate for the entire segment as though it were one big sender. " The data is based on "more than 50 billion emails from over 100,000 different senders to more than 2 billion different recipient addresses."
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction typeE-mail marketing performance metrics worldwide 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industryClick-to-open rates of marketing e-mails worldwide Q1 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2019
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018Spam: share of global email traffic 2007-2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by monthSpam: share of global email traffic 2014-2019
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Message types encouraging consumers to sign up for emails in the UK 2017
- E-mail marketing spending in the U.S. 2014-2019
- E-mail message types preferred by consumers in the UK 2017
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- Ability to measure e-mail marketing revenues in the UK 2012-2017
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- Marketers' opinion of the future of e-mail marketing worldwide by 2020
- B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
- Challenges to deliver successful email marketing programs in the UK 2016-2017
- Ability to measure e-mail marketing revenues in the UK 2012-2013, by B2B and B2C
- U.S. e-mail marketing mobile optimization level 2014
- Optimized and responsive e-mails by companies in the Netherlands 2016
- Companies willing to buy email address lists in Belgium 2015, by market
- E-mail marketing: unique open rates in the United Kingdom (UK) 2013
- Main factors for opening a marketing email in Spain 2015
- Email newsletter subscriptions in the Netherlands 2018, by number of subscriptions
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- 2017 Email Marketing Benchmark Report
- Optimizing Email Deliverability with AI
- 2019 State of Email Report
- Marketer Email Tracker 2019
- Marketer Email Tracking Study 2018
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- Digital marketing in Sweden
- 2017 State of Email Report
- Email Tracking Report 2014
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
Statistics on "E-mail marketing "
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- E-mail marketing usage in the United States as of May 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Market share of the most used e-mail clients in 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
- Share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018
- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volume
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Global e-mail spam rate from 2012 to 2018
- Spam placement rate worldwide in 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by month
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- What type of e-mail message helps you to encourage consumers to sign-up for your emails?
- E-mail marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- What type of email message do consumers like to receive?
- Which from the following are effective methods to acquire new e-mail addresses?
- What percentage of your e-mail marketing revenue comes from the following types of e-mails?
- How have e-mail marketing click rates trended over the past 12 months?
- Are you able to calculate the revenue generated from your e-mail marketing activities?
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
- Opinions on the future of e-mail marketing according to industry professionals worldwide as of January 2015
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- What are the most significant challenges to successfully delivering automated email marketing programs?
- Are you able to calculate the revenues generated from your e-mail marketing activities?
- Are your marketing e-mails optimized for mobile?*
- Share of companies which have mobile optimized and responsive e-mails in the Netherlands in 2016, by type
- Share of companies willing to buy a list of email addresses in 2015, by market*
- Average unique open rates for e-mail marketing in the United Kingdom (UK) in 2013
- Determining factors for the opening of an advertising email Spain 2015
- How many new email newsletters did you subscribe to in the past 12 months?
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