Marketing e-mail open rates worldwide 2023

Published by
Valentina Dencheva,
Feb 20, 2024
In 2023, 30 percent of marketers from around the world stated that their e-mail marketing campaigns had an open rate between 10 and 20 percent. Another 57.8 percent shared that their open rates were between 20 and 50 percent.

Marketing e-mail open rates worldwide in 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2024

Region

Worldwide

Survey time period

November 4, 2023, to December 5, 2023

Number of respondents

235 respondents

Special properties

email marketers, email developers, email designers, deliverability experts

Method of interview

Email survey

Citation formats
Access all statistics starting from $1,788 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$149 USD $199 USD
per month, billed annually 1
Buy now
25% off until Sep 30th
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Email marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Email marketing worldwide

Overview

4

Usage

7

Metrics & effectiveness

8

Marketing personalization and AI

4

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
Access all statistics starting from $1,788 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$149 USD $199 USD
per month, billed annually 1
Buy now
25% off until Sep 30th
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu