Email marketing generated 7.5 billion U.S. dollars in revenue worldwide that year.
In 2020, the open rate of marketing emails worldwide stood at 18 percent. Among the presented regions and countries, the share was highest in Australia, where it amounted to 20.6 percent. Marketing email open rates in selected regions worldwide in 2020
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Campaign Monitor. (May 26, 2021). Marketing email open rates in selected regions worldwide in 2020 [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/960928/marketing-email-open-rates-world/
Campaign Monitor. "Marketing email open rates in selected regions worldwide in 2020." Chart. May 26, 2021. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/960928/marketing-email-open-rates-world/
Campaign Monitor. (2021). Marketing email open rates in selected regions worldwide in 2020. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/960928/marketing-email-open-rates-world/
Campaign Monitor. "Marketing Email Open Rates in Selected Regions Worldwide in 2020." Statista, Statista Inc., 26 May 2021, https://www.statista.com/statistics/960928/marketing-email-open-rates-world/
Campaign Monitor, Marketing email open rates in selected regions worldwide in 2020 Statista, https://www.statista.com/statistics/960928/marketing-email-open-rates-world/ (last visited July 02, 2022)