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Marketing e-mail open rates worldwide 2016-2018

Published by Statista Research Department, Mar 29, 2021
This timeline shows the marketing e-mail aggregate open rates worldwide from 2016 to 2018. In 2018, open rates for marketing e-mail grew to 18 percent from 14 percent recorded a year earlier.

Marketing e-mail aggregate open rates worldwide from 2016 to 2018

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Source

Release date

April 2018

Region

Worldwide

Survey time period

2016 to 2018

Special properties

based on more than 50 billion emails from over 100,000 different senders to more than 2 billion different recipient addresses

Supplementary notes

The source provides the following information on the methodology: "Aggregate rates report the rate for the entire segment as though it were one big sender. " The data is based on "more than 50 billion emails from over 100,000 different senders to more than 2 billion different recipient addresses."

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