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Marketing email open rates worldwide 2020

Published by Statista Research Department, Oct 14, 2021
In 2020, the open rate of marketing emails worldwide stood at 18 percent. Among the presented regions and countries, the share was highest in Australia, where it amounted to 20.6 percent. Email marketing generated 7.5 billion U.S. dollars in revenue worldwide that year.

Marketing email open rates in selected regions worldwide in 2020

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