In 2023, 30 percent of marketers from around the world stated that their e-mail marketing campaigns had an open rate between 10 and 20 percent. Another 57.8 percent shared that their open rates were between 20 and 50 percent.
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Mailmodo. (January 31, 2024). Marketing e-mail open rates worldwide in 2023 [Graph]. In Statista. Retrieved December 09, 2024, from https://www.statista.com/statistics/960928/marketing-email-open-rates-world/?utm_campaign=good-open-rates-for-email-newsletters-how-does-yours-compare&utm_medium=referral&utm_source=blog.beehiiv.com
Mailmodo. "Marketing e-mail open rates worldwide in 2023." Chart. January 31, 2024. Statista. Accessed December 09, 2024. https://www.statista.com/statistics/960928/marketing-email-open-rates-world/?utm_campaign=good-open-rates-for-email-newsletters-how-does-yours-compare&utm_medium=referral&utm_source=blog.beehiiv.com
Mailmodo. (2024). Marketing e-mail open rates worldwide in 2023. Statista. Statista Inc.. Accessed: December 09, 2024. https://www.statista.com/statistics/960928/marketing-email-open-rates-world/?utm_campaign=good-open-rates-for-email-newsletters-how-does-yours-compare&utm_medium=referral&utm_source=blog.beehiiv.com
Mailmodo. "Marketing E-mail Open Rates Worldwide in 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/960928/marketing-email-open-rates-world/?utm_campaign=good-open-rates-for-email-newsletters-how-does-yours-compare&utm_medium=referral&utm_source=blog.beehiiv.com
Mailmodo, Marketing e-mail open rates worldwide in 2023 Statista, https://www.statista.com/statistics/960928/marketing-email-open-rates-world/?utm_campaign=good-open-rates-for-email-newsletters-how-does-yours-compare&utm_medium=referral&utm_source=blog.beehiiv.com (last visited December 09, 2024)
Marketing e-mail open rates worldwide in 2023 [Graph], Mailmodo, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/960928/marketing-email-open-rates-world/?utm_campaign=good-open-rates-for-email-newsletters-how-does-yours-compare&utm_medium=referral&utm_source=blog.beehiiv.com