Frequency of U.S. viewers watching vlogs on social media 2018, by type

This statistic presents the frequency of adults in the United States watching the following types of vlogs across various social media platforms as of November 2018. According to the findings, 65 percent of respondents reported to never watching gossiping vlogs, while in comparison only 33 percent of respondents stated similar responses for vlogs that covered product reviews and unboxings.

Frequency of viewers in the United States watching selected types of vlogs across various social media platforms as of November 2018

Beauty/Fashion/Fitness tutorialsProduct reviews and unboxingsPranksHow to videosLifestyle streamsGaming streamsTravel videosGossip channels
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Release date

December 2018


United States

Survey time period

November 29 to 30, 2018

Number of respondents

627 respondents

Age group

18 years and older

Special properties

adults who watch vlogs

Method of interview

Online survey

Supplementary notes

Survey question: "How often if ever do you watch each of the following types of vlogs? Please select one option on each row"

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