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Luxury online shopping penetration in China 2018, by city tier
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Luxury online shopping penetration in China 2018, by city tier
Penetration rate of online luxury shopping in China as of June 2018, by city tier
by Agne Blazyte,
last edited
Sep 23, 2019
This statistic illustrates the penetration rate of luxury shopping online in China as of June 2018, by city tier. During the survey period, around 58 percent of respondents from Tier 3 cities in China said they purchased luxury products online.
Penetration rate of online luxury shopping in China as of June 2018, by city tier
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by Agne Blazyte,
last edited
Sep 23, 2019
This statistic illustrates the penetration rate of luxury shopping online in China as of June 2018, by city tier. During the survey period, around 58 percent of respondents from Tier 3 cities in China said they purchased luxury products online.
- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- China
- Survey time period
- June 2018
- Number of respondents
- 5,009 respondents
- Special properties
- Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
- Method of interview
- Online survey
- Supplementary notes
-
Survey question:
In the past year, for luxury brand purchases, which channel(s) did you use? Please rank based on expenditure.
Only channels that were ranked as top 2 in luxury expenditure by the respondents were counted.
The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- China
- Survey time period
- June 2018
- Number of respondents
- 5,009 respondents
- Special properties
- Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
- Method of interview
- Online survey
- Supplementary notes
-
Survey question:
In the past year, for luxury brand purchases, which channel(s) did you use? Please rank based on expenditure.
Only channels that were ranked as top 2 in luxury expenditure by the respondents were counted.
The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
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Statistics on "E-commerce in China - B2B e-commerce"
Statistics on "E-commerce in China - B2C and C2C e-commerce"
Statistics on "E-commerce in China - Cross-border e-commerce"
- Trade volume of China's cross-border e-commerce players 2011-2016
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Further related statistics
- Luxury online shopping penetration in China 2018, by generation
- Luxury shopping penetration in China 2018, by channel
- Shopping habits among Chinese luxury shoppers online 2018
- Luxury shopping information channels among Chinese luxury shoppers online 2018
- Share of luxury consumption in China 2011-2021, by sales channel
- Share of Chinese luxury consumption abroad and in China 2012-2016
- Luxury goods: tax-free transactions: annual growth in Europe 2016-2017, by country
- Luxury product expectations among Chinese consumers in Spain 2015
- Share of online luxury consumers in China 2018, by city tier
- Italy: change in tax-free shopping volume by Saudi tourists in Milan Q1 2016-Q1 2017
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- Most popular types of online luxury goods stores worldwide 2016
- Most popular types of online luxury goods stores worldwide 2016, by age group
- Luxury shoppers in the U.S. - ad recall 2015
- Market share of luxury purchases in China 2015, by type of goods
- Luxury holiday shoppers in the U.S. - ad recall 2015
- Share of luxury watch and jewelry sales online in China 2014-2017, by platform
- Italy: reasons for shopping in airports 2016
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