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Luxury online shopping penetration in China 2018, by city tier
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Luxury online shopping penetration in China 2018, by city tier
Penetration rate of online luxury shopping in China as of June 2018, by city tier

Penetration rate of online luxury shopping in China as of June 2018, by city tier
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Description
Source
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- Show sources information
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- Release date
- October 2018
- Region
- China
- Survey time period
- June 2018
- Number of respondents
- 5,009 respondents
- Special properties
- Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
- Method of interview
- Online survey
- Supplementary notes
-
Survey question:
In the past year, for luxury brand purchases, which channel(s) did you use? Please rank based on expenditure.
Only channels that were ranked as top 2 in luxury expenditure by the respondents were counted.
The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- China
- Survey time period
- June 2018
- Number of respondents
- 5,009 respondents
- Special properties
- Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
- Method of interview
- Online survey
- Supplementary notes
-
Survey question:
In the past year, for luxury brand purchases, which channel(s) did you use? Please rank based on expenditure.
Only channels that were ranked as top 2 in luxury expenditure by the respondents were counted.
The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
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B2B online platforms' market share in China 2018

Key Figures of E-Commerce
China: online shopping market gross merchandise volume 2013-2020

Key Figures of E-Commerce
Gross merchandise volume of China's e-commerce market 2010-2019
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- General overview
- Gross merchandise volume of China's e-commerce market from 2010 to 2019 (in trillion yuan)Gross merchandise volume of China's e-commerce market 2010-2019
- Number of employees in the e-commerce segment in China from 2012 to 2017, by type (in 1,000s)Number of employees in the e-commerce segment China 2012-2017, by type
- Number of listed companies in e-commerce in China in 2018, by categoryListed companies in e-commerce China 2018, by category
- B2B e-commerce
- Transaction volume of B2B e-commerce in China from 2012 to 2018 (in trillion yuan)Transaction volume of B2B e-commerce in China 2012-2018
- Revenue of China's B2B e-commerce market from 2012 to 2018 (in billion yuan)Revenue of China's B2B e-commerce market 2012-2018
- Revenue of small to medium size enterprises' B2B e-commerce platforms in China from 2012 to 2020 (in billion yuan)SME B2B e-commerce platforms revenue in China 2012-2020
- Market share of B2B e-commerce platforms in China in 2018B2B online platforms' market share in China 2018
- B2C and C2C e-commerce
- Distribution of online retail market in China from 2011 to 2020, by typeDistribution of China's online retail market 2011-2020, by type
- Gross merchandise volume (GMV) of China's online shopping market from 2013 to 2020 (in trillion yuan)China: online shopping market gross merchandise volume 2013-2020
- Value of the online retail sales in goods in China in 2018, by region (in billion yuan)Online retail sales in goods value in China 2018, by region
- Gross merchandise volume share of online retail B2C market in China in 4th quarter 2018, by platformGMV share of online retail B2C market in China Q4 2018, by platform
- Cross-border e-commerce
- Trade volume of China's cross-border e-commerce players from 2011 to 2016 (in trillion yuan)Trade volume of China's cross-border e-commerce players 2011-2016
- Gross merchandise volume of China's cross-border import retail e-commerce from 2013 to 2021 (in billion yuan)GMV of China's import e-commerce market 2013-2021
- Popularity of cross-border e-commerce platforms in China as of December 2017Popularity of cross-border e-commerce platforms in China 2017
- Share of products purchased on cross-border e-commerce platforms in China between March 2017 and March 2018, by categoryShare of products bought on cross-border e-commerce sites in China 2017-2018, by type
- Share of online shoppers who purchase domestically and cross-border in China in 2018Share of online shoppers who purchase domestically and cross-border China 2018
- E-commerce consumer demographics
- Number of online shoppers in China from 2008 to 2018 (in millions)Number of online shoppers in China 2008-2018
- Penetration rate of online shopping in China from 2008 to 2018Penetration rate of online shopping in China 2008-2018
- Digital buyer penetration in China from 2017 to 2023Digital buyer penetration in China 2017-2023
- Age distribution of e-commerce app users in China as of February 2018 Age structure of online shopping app users in China 2018
- Preferred e-commerce types in China as of Q2 2017, by genderE-commerce type preference China Q2 2017, by gender
- Luxury online shopping penetration in China 2018, by generation
- Luxury shopping penetration in China 2018, by channel
- Shopping habits among Chinese luxury shoppers online 2018
- Luxury shopping information channels among Chinese luxury shoppers online 2018
- Share of luxury consumption in China 2011-2021, by sales channel
- Share of Chinese luxury consumption abroad and in China 2012-2016
- Luxury goods: tax-free transactions: annual growth in Europe 2016-2017, by country
- Luxury product expectations among Chinese consumers in Spain 2015
- Share of online luxury consumers in China 2018, by city tier
- Italy: change in tax-free shopping volume by Saudi tourists in Milan Q1 2016-Q1 2017
- Key factors for decisions on luxury purchases in Russia 2018
- Most popular types of online luxury goods stores worldwide 2016
- Most popular types of online luxury goods stores worldwide 2016, by age group
- Luxury shoppers in the U.S. - ad recall 2015
- Market share of luxury purchases in China 2015, by type of goods
- Luxury holiday shoppers in the U.S. - ad recall 2015
- Share of luxury watch and jewelry sales online in China 2014-2017, by platform
- Italy: reasons for shopping in airports 2016
- Trade volume of China's cross-border e-commerce players 2011-2016
- GMV of China's import e-commerce market 2013-2021
- Popularity of cross-border e-commerce platforms in China 2017
- Share of products bought on cross-border e-commerce sites in China 2017-2018, by type
- Share of online shoppers who purchase domestically and cross-border China 2018
- Luxury online shopping penetration in China 2018, by generation
- Luxury shopping penetration in China 2018, by channel
- Shopping habits among Chinese luxury shoppers online 2018
- Luxury shopping information channels among Chinese luxury shoppers online 2018
- Share of luxury consumption in China 2011-2021, by sales channel
- Share of Chinese luxury consumption abroad and in China 2012-2016
- Luxury goods: tax-free transactions: annual growth in Europe 2016-2017, by country
- Luxury product expectations among Chinese consumers in Spain 2015
- Share of online luxury consumers in China 2018, by city tier
- Italy: change in tax-free shopping volume by Saudi tourists in Milan Q1 2016-Q1 2017
- Key factors for decisions on luxury purchases in Russia 2018
- Most popular types of online luxury goods stores worldwide 2016
- Most popular types of online luxury goods stores worldwide 2016, by age group
- Luxury shoppers in the U.S. - ad recall 2015
- Market share of luxury purchases in China 2015, by type of goods
- Luxury holiday shoppers in the U.S. - ad recall 2015
- Share of luxury watch and jewelry sales online in China 2014-2017, by platform
- Italy: reasons for shopping in airports 2016
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