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Leading reasons to shop for luxury goods online vs. offline in China as of June 2018

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Luxury shopping online reasons in China 2018 This statistic presents the leading reasons to shop for luxury goods online vs. offline in China as of June 2018. During the survey period, around 30 percent of Chinese respondents who were buying luxury goods online said there were more brands to choose from online.
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This statistic presents the leading reasons to shop for luxury goods online vs. offline in China as of June 2018. During the survey period, around 30 percent of Chinese respondents who were buying luxury goods online said there were more brands to choose from online.
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Release date
October 2018
Region
China
Survey time period
June 2018
Number of respondents
2,190 online luxury shoppers
Special properties
Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
Method of interview
Online survey
Supplementary notes
Survey question:
What are the factors which encourage you to purchase luxury products online (vs. offline)?

The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
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