This statistic presents the leading reasons to shop for luxury goods online vs. offline in China as of June 2018. During the survey period, around 30 percent of Chinese respondents who were buying luxury goods online said there were more brands to choose from online.
- E-Commerce›
- B2C E-Commerce›
Luxury shopping online reasons in China 2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Leading reasons to shop for luxury goods online vs. offline in China as of June 2018
Exclusive Premium Statistic
This statistic presents the leading reasons to shop for luxury goods online vs. offline in China as of June 2018. During the survey period, around 30 percent of Chinese respondents who were buying luxury goods online said there were more brands to choose from online.
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic presents the leading reasons to shop for luxury goods online vs. offline in China as of June 2018. During the survey period, around 30 percent of Chinese respondents who were buying luxury goods online said there were more brands to choose from online.
Show more- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- China
- Survey time period
- June 2018
- Number of respondents
- 2,190 online luxury shoppers
- Special properties
- Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
- Method of interview
- Online survey
- Supplementary notes
-
Survey question:
What are the factors which encourage you to purchase luxury products online (vs. offline)?
The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
More information
- Region
- China
- Survey time period
- June 2018
- Number of respondents
- 2,190 online luxury shoppers
- Special properties
- Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
- Method of interview
- Online survey
- Supplementary notes
-
Survey question:
What are the factors which encourage you to purchase luxury products online (vs. offline)?
The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
Other interesting statistics
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Alibaba Group"
- E-commerce in China
The most important statistics
- Gross merchandise volume (GMV) of China's online shopping market from 2013 to 2020 (in trillion yuan)China: online shopping market gross merchandise volume 2013-2020
- Number of online shoppers in China from 2013 to 2017 (in millions)Number of online consumers in China 2013-2017
- Share of online shoppers who purchase domestically and cross-border in China in 2018Share of online shoppers who purchase domestically and cross-border China 2018
- Top 10 retailers' share of sales in total retail e-commerce sales in China as of June 2018*Top 10 online retailer sales share in China 2018
- Breakdown of B2C online retail market platforms in China in 1st quarter 2018, by transaction shareB2C online retail market platforms in China by transaction share 2018
- Company overview
The most important statistics
- Annual revenue of Alibaba Group from 2010 to 2018 (in million yuan)Alibaba: annual revenue 2010-2018
- Annual e-commerce revenue of Alibaba from 2010 to 2018, by region (in million yuan)Alibaba: annual e-commerce revenue 2010-2018, by region
- Annual revenue distribution of Alibaba from 2016 to 2018, by segmentAlibaba: annual segment revenue distribution 2016-2018
- Consolidated revenue of the Alibaba Group from 4th quarter 2012 to 4th quarter 2018 (in million yuan)Alibaba: quarterly consolidated revenue Q4 2012- Q4 2018
- Annual net income of Alibaba from 2010 to 2018 (in million yuan)Alibaba: annual net income 2010-2018
- Consolidated net income of the Alibaba Group from 4th quarter 2012 to 4th quarter 2018 (in million yuan)Alibaba: quarterly net income Q4 2012 - Q4 2018
- Number of full-time employees at Alibaba from 2012 to 2018Alibaba: number of employees 2012-2018
- Number of full-time employees of the Alibaba Group as of March 2018, by departmentAlibaba: number of employees 2018, by department
- Online retail properties
The most important statistics
- Annual gross merchandise volume (GMV) transacted on Alibaba's retail marketplaces in China from FY 2014 to FY 2018 (in billion yuan)Alibaba's GMV in China 2014-2018
- Taobao's gross merchandise volume from FY 2015 to FY 2018 (in billion yuan)Taobao's GMV 2015-2018
- Tmall's gross merchandise volume from FY 2015 to FY 2018 (in billion yuan)Tmall's GMV 2015-2018
- Number of online orders generated on Alibaba e-commerce properties on Singles Day from 2013 to 2018 (in millions)Alibaba: number of e-commerce orders placed on Singles Day 2013-2018
- Alibaba's gross merchandise volume on Singles Day from 2011 to 2018 (in billion U.S. dollars)Alibaba: Singles Day e-commerce revenues 2011-2018
- Number of annual active consumers across Alibaba's online shopping properties from 4th quarter 2013 to 4th quarter 2018 (in millions)Alibaba: cumulative active online buyers Q4 2013 - Q4 2018
- Number of mobile monthly active users across Alibaba's online shopping properties from 4th quarter 2015 to 4th quarter 2018 (in millions)Alibaba: mobile user MAU Q4 2015-Q4 2018
- Accumulated number of overseas buyers on AliExpress platform from 2012 to 2018 (in millions)Total number of cross-border AliExpress buyers 2012-2018
Popular Related Keywords
- reasons
- online shopping
- luxury shopper
- Show more
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Luxury online shopping penetration in China 2018, by generation
- Luxury online shopping penetration in China 2018, by city tier
- Luxury shopping penetration in China 2018, by channel
- Shopping habits among Chinese luxury shoppers online 2018
- Luxury shopping offline reasons in China 2018
- Luxury shopping online satisfaction rating in China 2018, by platform
- Luxury shopping information channels among Chinese luxury shoppers online 2018
- Luxury goods: tax-free transactions: annual growth in Europe 2016-2017, by country
- Luxury product expectations among Chinese consumers in Spain 2015
- Italy: change in tax-free shopping volume by Saudi tourists in Milan Q1 2016-Q1 2017
- Luxury goods purchases of Chinese consumers as of 2016, by region
- Most popular types of online luxury goods stores worldwide 2016
- Key factors for decisions on luxury purchases in Russia 2018
- Most popular types of online luxury goods stores worldwide 2016, by age group
- Luxury holiday shoppers in the U.S. - ad recall 2015
- Italy: reasons for shopping in airports 2016
- Digital personal luxury goods sales worldwide 2013, by region
- Luxury shopping in Mexico 2015, by channel & gender
- Online and mobile luxury fashion goods purchase channels 2013
Studies
- Online shopping events in Latin America
- Cross-border online shopping in Belgium
- Online shopping in Italy
- Cross-border online shopping in the Netherlands
- B2C E-commerce in the Netherlands
- Black Friday e-commerce in Brazil
- Beauty content on social media
- Online pet care market in the U.S.
- E-commerce in Canada
- newegg.com – Store Analysis 2018
- wayfair.com – Store Analysis 2018
- target.com – Store Analysis 2018
- sportsdirect.com – Store Analysis 2019
- bol.com – Store Analysis 2019
- sephora.com – Store Analysis 2018
Statistics on the topic
Free statistics
- Annual revenue of Alibaba Group from 2010 to 2018 (in million yuan)
- Annual e-commerce revenue of Alibaba from 2010 to 2018, by region (in million yuan)
- Annual revenue distribution of Alibaba from 2016 to 2018, by segment
- Consolidated revenue of the Alibaba Group from 4th quarter 2012 to 4th quarter 2018 (in million yuan)
- Consolidated net income of the Alibaba Group from 4th quarter 2012 to 4th quarter 2018 (in million yuan)
- Number of full-time employees at Alibaba from 2012 to 2018
- Number of full-time employees of the Alibaba Group as of March 2018, by department
- Number of online orders generated on Alibaba e-commerce properties on Singles Day from 2013 to 2018 (in millions)
- Alibaba's gross merchandise volume on Singles Day from 2011 to 2018 (in billion U.S. dollars)
- Number of annual active consumers across Alibaba's online shopping properties from 4th quarter 2013 to 4th quarter 2018 (in millions)
- Number of mobile monthly active users across Alibaba's online shopping properties from 4th quarter 2015 to 4th quarter 2018 (in millions)
- Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016
- Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016, by age group
- Media via which holiday shoppers and luxury holiday shoppers saw or heard advertising as of September 2015
- Distribution of digital and total personal luxury goods sales worldwide in 2013, by region
Premium Statistics
- Gross merchandise volume (GMV) of China's online shopping market from 2013 to 2020 (in trillion yuan)
- Number of online shoppers in China from 2013 to 2017 (in millions)
- Share of online shoppers who purchase domestically and cross-border in China in 2018
- Top 10 retailers' share of sales in total retail e-commerce sales in China as of June 2018*
- Breakdown of B2C online retail market platforms in China in 1st quarter 2018, by transaction share
- Annual net income of Alibaba from 2010 to 2018 (in million yuan)
- Annual gross merchandise volume (GMV) transacted on Alibaba's retail marketplaces in China from FY 2014 to FY 2018 (in billion yuan)
- Taobao's gross merchandise volume from FY 2015 to FY 2018 (in billion yuan)
- Tmall's gross merchandise volume from FY 2015 to FY 2018 (in billion yuan)
- Accumulated number of overseas buyers on AliExpress platform from 2012 to 2018 (in millions)
- Penetration rate of online luxury shopping in China as of June 2018, by generation
- Penetration rate of online luxury shopping in China as of June 2018, by city tier
- Penetration rate of luxury shopping in China as of June 2018, by channel
- Shopping behavior among luxury shoppers online in China as of June 2018
- Leading reasons to shop for luxury goods offline vs. online in China as of June 2018
- Shopping satisfaction rating by luxury shoppers online in China as of June 2018, by platform (in index points)
- Leading information sources about fashion and luxury trends among luxury shoppers online in China as of June 2018
- Annual growth in tax-free transactions of luxury goods in Europe between 2016 and 2017, by country*
- Expectations of Chinese consumers purchasing luxury items in Spain in 2015
- Percentage change in tax-free shopping volume by Saudi Arabian tourists in Milan in the 1st quarter 2017, by shopping district
- Where did you buy luxury goods over the past 12 months?
- Which factors have utmost importance in choosing a luxury brand for apparel, footwear, accessories, jewelry or watches?
- Why do you usually shop in airports?
- Distribution of luxury shoppers in Mexico in 2015, by distribution channel and gender
- Channels used in the luxury fashion purchase process by U.S. affluent internet users as of April 2013
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
News
Latest News
Updated
The Italian pharmaceutical market
The Italian pharmaceutical market is among the fastest growing ones worldwide. This dossier provides data on the trends of the market, with special focus on pharmaceutical segments.
Updated
Update & expansion: Country Reports
To our 150 Reports we added:
- Global Consumer Survey content
- Operational risk index by Fitch
- And more …
New
New Dossier: Plastic industry worldwide
The global plastics industry is growing by approximately three percent every year. This dossier provides information about the global plastics industry in general as well as chapters on the major types of plastic, and recycling rates.
Updated
New Digital Market Outlook Reports for 2019
Updates on eCommerce, Digital Media, eTravel, eServices and more
- Market figures for 2018 to 2023
- Company and startup profiles
- User demographics
New
New Dossier: United States coal mining industry
U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.
New
Global Consumer Survey offers PowerPoint export
This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing
New
New Dossier: E-commerce in Poland
The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.
New
New Dossier: Plastic waste in the U.S.
Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.
New
New Dossier: Hedge funds
This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.
New
New exclusive OOH advertising data by OAAA
The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays
New
What happens after a no-deal Brexit?
Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum
New
ecommerceDB.com: Ranking update – Spain
Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts
New
Insights into the European banking sector
- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future
New
Dossier: Latin American online shopping events
eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country
Updated
Updated Brexit analysis in UK Industry Reports
The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.
New
New Dossier: Digital Marketing in Italy
Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies
New
What is football all about, anyway?
Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.