This statistic presents the leading reasons to shop for luxury goods online vs. offline in China as of June 2018. During the survey period, around 30 percent of Chinese respondents who were buying luxury goods online said there were more brands to choose from online.
Leading reasons to shop for luxury goods online vs. offline in China as of June 2018
Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
Method of interview
Online survey
Supplementary notes
Survey question:
What are the factors which encourage you to purchase luxury products online (vs. offline)?
The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
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OC&C. (October 29, 2018). Leading reasons to shop for luxury goods online vs. offline in China as of June 2018 [Graph]. In Statista. Retrieved April 02, 2020, from https://www.statista.com/statistics/961154/china-luxury-shopping-online-reasons/
OC&C. "Leading reasons to shop for luxury goods online vs. offline in China as of June 2018." Chart. October 29, 2018. Statista. Accessed April 02, 2020. https://www.statista.com/statistics/961154/china-luxury-shopping-online-reasons/
OC&C. (2018). Leading reasons to shop for luxury goods online vs. offline in China as of June 2018. Statista. Statista Inc.. Accessed: April 02, 2020. https://www.statista.com/statistics/961154/china-luxury-shopping-online-reasons/
OC&C. "Leading Reasons to Shop for Luxury Goods Online Vs. Offline in China as of June 2018." Statista, Statista Inc., 29 Oct 2018, https://www.statista.com/statistics/961154/china-luxury-shopping-online-reasons/
OC&C, Leading reasons to shop for luxury goods online vs. offline in China as of June 2018 Statista, https://www.statista.com/statistics/961154/china-luxury-shopping-online-reasons/ (last visited April 02, 2020)
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