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Luxury shopping online reasons in China 2018
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Luxury shopping online reasons in China 2018
Leading reasons to shop for luxury goods online vs. offline in China as of June 2018
by Agne Blazyte,
last edited
Sep 23, 2019
This statistic presents the leading reasons to shop for luxury goods online vs. offline in China as of June 2018. During the survey period, around 30 percent of Chinese respondents who were buying luxury goods online said there were more brands to choose from online.
Leading reasons to shop for luxury goods online vs. offline in China as of June 2018
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Description
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More information
by Agne Blazyte,
last edited
Sep 23, 2019
This statistic presents the leading reasons to shop for luxury goods online vs. offline in China as of June 2018. During the survey period, around 30 percent of Chinese respondents who were buying luxury goods online said there were more brands to choose from online.
- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- China
- Survey time period
- June 2018
- Number of respondents
- 2,190 online luxury shoppers
- Special properties
- Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
- Method of interview
- Online survey
- Supplementary notes
-
Survey question:
What are the factors which encourage you to purchase luxury products online (vs. offline)?
The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- China
- Survey time period
- June 2018
- Number of respondents
- 2,190 online luxury shoppers
- Special properties
- Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
- Method of interview
- Online survey
- Supplementary notes
-
Survey question:
What are the factors which encourage you to purchase luxury products online (vs. offline)?
The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
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Leading personal luxury goods markets worldwide in 2018, by country
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Sales of the luxury goods market worldwide 2016-2018, by product category
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Annual growth rate of luxury goods sales in China 2012-2021
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Statistics on "Luxury goods market in China"
- General overview
The most important statistics
- Value of the personal luxury goods market worldwide from 2009 to 2018 (in billion euros)Value of the global personal luxury goods market 2009-2018
- Total sales of the luxury goods market worldwide from 2016 to 2018, by product category (in billion euros)Sales of the luxury goods market worldwide 2016-2018, by product category
- Value of the leading personal luxury goods markets worldwide in 2018, by country (in billion euros)*Leading personal luxury goods markets worldwide in 2018, by country
- China's and Hong Kong's share of the global luxury market in 2016Share of worldwide luxury market in China and Hong Kong 2016
- Luxury retail market
The most important statistics
- Retail sales value of personal luxury market in China from 2015 to 2024 (in billion euros)Personal luxury goods retail sales value in China 2015-2024
- Annual growth rate of the luxury goods sales in China between 2012 and 2021Annual growth rate of luxury goods sales in China 2012-2021
- Distribution of personal luxury market in China from 2015 to 2024, by product typeLuxury market share in China 2015-2024, by product type
- Distribution of luxury goods sales in China in 2016, by categoryShare of luxury items sales in China 2016, by category
- Penetration rate of e-commerce for luxury products in China from 2016 to 2021Penetration rate of luxury products in e-commerce in China 2016-2021
- Distribution of platforms for luxury purchases online in China as of 2018Leading online platforms for luxury e-commerce in China 2018
- Distribution of online luxury fashion brand sales in China from 2014 to 2017, by sales channelShare of luxury fashion brand sales online in China 2014-2017, by platform
- Luxury brand companies and stores
The most important statistics
- Total number of retail stores of the leading 20 luxury brands in China in 2015 and 2017Number of retail shops of the leading 20 luxury brands in China 2015-2017
- Leading luxury brands in China as of 2017, based on the Digital IQ index*Leading luxury brands in China 2017, based on the Digital IQ index
- Share of luxury brands using WeChat official account in China as of December 2017, by account functionShare of luxury brands using WeChat official account functions in China 2017
- Market share of leading luxury e-commerce players in China as of 2016Market share of leading online luxury platforms in China 2016
- Luxury consumption and consumer perspective
The most important statistics
- Annual consumer expenditure on personal luxury goods in China and worldwide from 2008 to 2025 (in billion yuan)Spending on luxury items in China and worldwide 2008-2025
- Main reasons for owning luxury product in China in 2017, by generationMain reasons for owning luxury product in China 2017, by generation
- Information source preferences among luxury consumers in China as of 2018Preferred information channels by luxury consumers in China 2018
- Leading reasons to shop for luxury goods offline vs. online in China as of June 2018Luxury shopping offline reasons in China 2018
- Leading reasons to shop for luxury goods online vs. offline in China as of June 2018Luxury shopping online reasons in China 2018
- Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tierROPO trend among luxury consumers in China 2018, by city tier
- Distribution of online luxury consumers in China as of 2018, by ageShare of online luxury consumers in China 2018, by age
- Shopping satisfaction rating by luxury shoppers online in China as of June 2018, by platform (in index points)Luxury shopping online satisfaction rating in China 2018, by platform
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Luxury online shopping penetration in China 2018, by generation
- Luxury online shopping penetration in China 2018, by city tier
- Luxury shopping penetration in China 2018, by channel
- Shopping habits among Chinese luxury shoppers online 2018
- Luxury shopping information channels among Chinese luxury shoppers online 2018
- Share of luxury consumption in China 2011-2021, by sales channel
- Share of Chinese luxury consumption abroad and in China 2012-2016
- Luxury product expectations among Chinese consumers in Spain 2015
- Most popular types of online luxury goods stores worldwide 2016, by age group
- Most popular types of online luxury goods stores worldwide 2016
- Key factors for decisions on luxury purchases in Russia 2018
- Luxury goods purchases of Chinese consumers as of 2016, by region
- Luxury shoppers in the U.S. - ad recall 2015
- Market share of luxury purchases in China 2015, by type of goods
- Preferred U.S. young adult high-end fashion and luxury research method 2017
- Italy: change in tax-free shopping volume by Saudi tourists in Milan Q1 2016-Q1 2017
- Gender distribution of online shoppers in the UAE as of January 2013
- Luxury goods: tax-free transactions: annual growth in Europe 2016-2017, by country
- Discrete semiconductors: Taiwanese market demand 2008-2020
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Statistics on "Luxury goods market in China"
- Value of the global personal luxury goods market 2009-2018
- Sales of the luxury goods market worldwide 2016-2018, by product category
- Leading personal luxury goods markets worldwide in 2018, by country
- Share of worldwide luxury market in China and Hong Kong 2016
- Personal luxury goods retail sales value in China 2015-2024
- Annual growth rate of luxury goods sales in China 2012-2021
- Luxury market share in China 2015-2024, by product type
- Share of luxury items sales in China 2016, by category
- Penetration rate of luxury products in e-commerce in China 2016-2021
- Leading online platforms for luxury e-commerce in China 2018
- Share of luxury fashion brand sales online in China 2014-2017, by platform
- Number of retail shops of the leading 20 luxury brands in China 2015-2017
- Leading luxury brands in China 2017, based on the Digital IQ index
- Share of luxury brands using WeChat official account functions in China 2017
- Market share of leading online luxury platforms in China 2016
- Spending on luxury items in China and worldwide 2008-2025
- Main reasons for owning luxury product in China 2017, by generation
- Preferred information channels by luxury consumers in China 2018
- Luxury shopping offline reasons in China 2018
- Luxury shopping online reasons in China 2018
- ROPO trend among luxury consumers in China 2018, by city tier
- Share of online luxury consumers in China 2018, by age
- Luxury shopping online satisfaction rating in China 2018, by platform
- Luxury online shopping penetration in China 2018, by generation
- Luxury online shopping penetration in China 2018, by city tier
- Luxury shopping penetration in China 2018, by channel
- Shopping habits among Chinese luxury shoppers online 2018
- Luxury shopping information channels among Chinese luxury shoppers online 2018
- Share of luxury consumption in China 2011-2021, by sales channel
- Share of Chinese luxury consumption abroad and in China 2012-2016
- Luxury product expectations among Chinese consumers in Spain 2015
- Most popular types of online luxury goods stores worldwide 2016, by age group
- Most popular types of online luxury goods stores worldwide 2016
- Key factors for decisions on luxury purchases in Russia 2018
- Luxury goods purchases of Chinese consumers as of 2016, by region
- Luxury shoppers in the U.S. - ad recall 2015
- Market share of luxury purchases in China 2015, by type of goods
- Preferred U.S. young adult high-end fashion and luxury research method 2017
- Italy: change in tax-free shopping volume by Saudi tourists in Milan Q1 2016-Q1 2017
- Gender distribution of online shoppers in the UAE as of January 2013
- Luxury goods: tax-free transactions: annual growth in Europe 2016-2017, by country
- Discrete semiconductors: Taiwanese market demand 2008-2020
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