Try our corporate solution for free!

Luxury shopping online reasons in China 2018

Leading reasons to shop for luxury goods online vs. offline in China as of June 2018

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts

Access to this and all other statistics on 80,000 topics from

$468 USD / Year
$708 USD / Year

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

October 2018

Region

China

Survey time period

June 2018

Number of respondents

2,190 online luxury shoppers

Special properties

Chinese luxury shoppers across genders, generations, income levels, city tiers and regions

Method of interview

Online survey

Supplementary notes

Survey question:
What are the factors which encourage you to purchase luxury products online (vs. offline)?

The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on " Luxury marketing in China "

Statistics on Luxury marketing in China

Luxury market overview

5

Luxury consumers

6

Marketing strategies

8

Marketing channels

6

Influencers

6

Further related statistics

17
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.