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Luxury shopping online reasons in China 2018
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Leading reasons to shop for luxury goods online vs. offline in China as of June 2018
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Description
Source
More information
- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- China
- Survey time period
- June 2018
- Number of respondents
- 2,190 online luxury shoppers
- Special properties
- Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
- Method of interview
- Online survey
- Supplementary notes
-
Survey question:
What are the factors which encourage you to purchase luxury products online (vs. offline)?
The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
- Region
- China
- Survey time period
- June 2018
- Number of respondents
- 2,190 online luxury shoppers
- Special properties
- Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
- Method of interview
- Online survey
- Supplementary notes
-
Survey question:
What are the factors which encourage you to purchase luxury products online (vs. offline)?
The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
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- E-commerce in China
- Gross merchandise volume (GMV) of China's online shopping market from 2013 to 2020 (in trillion yuan)China: online shopping market gross merchandise volume 2013-2020
- Number of online shoppers in China from 2013 to 2017 (in millions)Number of online consumers in China 2013-2017
- Share of online shoppers who purchase domestically and cross-border in China in 2018Share of online shoppers who purchase domestically and cross-border China 2018
- Top 10 retailers' share of sales in total retail e-commerce sales in China as of June 2018*Top 10 online retailer sales share in China 2018
- Breakdown of B2C online retail market platforms in China in 1st quarter 2018, by transaction shareB2C online retail market platforms in China by transaction share 2018
- Company overview
- Annual revenue of Alibaba Group from 2010 to 2018 (in million yuan)Alibaba: annual revenue 2010-2018
- Annual e-commerce revenue of Alibaba from 2010 to 2018, by region (in million yuan)Alibaba: annual e-commerce revenue 2010-2018, by region
- Annual revenue distribution of Alibaba from 2016 to 2018, by segmentAlibaba: annual segment revenue distribution 2016-2018
- Consolidated revenue of the Alibaba Group from 4th quarter 2012 to 4th quarter 2018 (in million yuan)Alibaba: quarterly consolidated revenue Q4 2012- Q4 2018
- Annual net income of Alibaba from 2010 to 2018 (in million yuan)Alibaba: annual net income 2010-2018
- Consolidated net income of the Alibaba Group from 4th quarter 2012 to 4th quarter 2018 (in million yuan)Alibaba: quarterly net income Q4 2012 - Q4 2018
- Number of full-time employees at Alibaba from 2012 to 2018Alibaba: number of employees 2012-2018
- Number of full-time employees of the Alibaba Group as of March 2018, by departmentAlibaba: number of employees 2018, by department
- Online retail properties
- Annual gross merchandise volume (GMV) transacted on Alibaba's retail marketplaces in China from FY 2014 to FY 2018 (in billion yuan)Alibaba's GMV in China 2014-2018
- Taobao's gross merchandise volume from FY 2015 to FY 2018 (in billion yuan)Taobao's GMV 2015-2018
- Tmall's gross merchandise volume from FY 2015 to FY 2018 (in billion yuan)Tmall's GMV 2015-2018
- Number of online orders generated on Alibaba e-commerce properties on Singles Day from 2013 to 2018 (in millions)Alibaba: number of e-commerce orders placed on Singles Day 2013-2018
- Alibaba's gross merchandise volume on Singles Day from 2011 to 2018 (in billion U.S. dollars)Alibaba: Singles Day e-commerce revenues 2011-2018
- Number of annual active consumers across Alibaba's online shopping properties from 4th quarter 2013 to 4th quarter 2018 (in millions)Alibaba: cumulative active online buyers Q4 2013 - Q4 2018
- Number of mobile monthly active users across Alibaba's online shopping properties from 4th quarter 2015 to 4th quarter 2018 (in millions)Alibaba: mobile user MAU Q4 2015-Q4 2018
- Accumulated number of overseas buyers on AliExpress platform from 2012 to 2018 (in millions)Total number of cross-border AliExpress buyers 2012-2018
- reasons
- online shopping
- luxury shopper
- Show more
- Luxury online shopping penetration in China 2018, by generation
- Luxury online shopping penetration in China 2018, by city tier
- Luxury shopping penetration in China 2018, by channel
- Shopping habits among Chinese luxury shoppers online 2018
- Luxury shopping offline reasons in China 2018
- Luxury shopping online satisfaction rating in China 2018, by platform
- Luxury shopping information channels among Chinese luxury shoppers online 2018
- Luxury goods: tax-free transactions: annual growth in Europe 2016-2017, by country
- Luxury product expectations among Chinese consumers in Spain 2015
- Italy: change in tax-free shopping volume by Saudi tourists in Milan Q1 2016-Q1 2017
- Luxury goods purchases of Chinese consumers as of 2016, by region
- Most popular types of online luxury goods stores worldwide 2016
- Key factors for decisions on luxury purchases in Russia 2018
- Most popular types of online luxury goods stores worldwide 2016, by age group
- Luxury holiday shoppers in the U.S. - ad recall 2015
- Italy: reasons for shopping in airports 2016
- Digital personal luxury goods sales worldwide 2013, by region
- Luxury shopping in Mexico 2015, by channel & gender
- Online and mobile luxury fashion goods purchase channels 2013
- Online shopping events in Latin America
- Cross-border online shopping in Belgium
- Online shopping in Italy
- Cross-border online shopping in the Netherlands
- B2C E-commerce in the Netherlands
- Black Friday e-commerce in Brazil
- Beauty content on social media
- Online pet care market in the U.S.
- E-commerce in Canada
- newegg.com – Store Analysis 2018
- wayfair.com – Store Analysis 2018
- target.com – Store Analysis 2018
- sportsdirect.com – Store Analysis 2019
- bol.com – Store Analysis 2019
- sephora.com – Store Analysis 2018
- Annual revenue of Alibaba Group from 2010 to 2018 (in million yuan)
- Annual e-commerce revenue of Alibaba from 2010 to 2018, by region (in million yuan)
- Annual revenue distribution of Alibaba from 2016 to 2018, by segment
- Consolidated revenue of the Alibaba Group from 4th quarter 2012 to 4th quarter 2018 (in million yuan)
- Consolidated net income of the Alibaba Group from 4th quarter 2012 to 4th quarter 2018 (in million yuan)
- Number of full-time employees at Alibaba from 2012 to 2018
- Number of full-time employees of the Alibaba Group as of March 2018, by department
- Number of online orders generated on Alibaba e-commerce properties on Singles Day from 2013 to 2018 (in millions)
- Alibaba's gross merchandise volume on Singles Day from 2011 to 2018 (in billion U.S. dollars)
- Number of annual active consumers across Alibaba's online shopping properties from 4th quarter 2013 to 4th quarter 2018 (in millions)
- Number of mobile monthly active users across Alibaba's online shopping properties from 4th quarter 2015 to 4th quarter 2018 (in millions)
- Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016
- Most recent online luxury goods purchase store type according to luxury shoppers worldwide as of September 2016, by age group
- Media via which holiday shoppers and luxury holiday shoppers saw or heard advertising as of September 2015
- Distribution of digital and total personal luxury goods sales worldwide in 2013, by region
- Gross merchandise volume (GMV) of China's online shopping market from 2013 to 2020 (in trillion yuan)
- Number of online shoppers in China from 2013 to 2017 (in millions)
- Share of online shoppers who purchase domestically and cross-border in China in 2018
- Top 10 retailers' share of sales in total retail e-commerce sales in China as of June 2018*
- Breakdown of B2C online retail market platforms in China in 1st quarter 2018, by transaction share
- Annual net income of Alibaba from 2010 to 2018 (in million yuan)
- Annual gross merchandise volume (GMV) transacted on Alibaba's retail marketplaces in China from FY 2014 to FY 2018 (in billion yuan)
- Taobao's gross merchandise volume from FY 2015 to FY 2018 (in billion yuan)
- Tmall's gross merchandise volume from FY 2015 to FY 2018 (in billion yuan)
- Accumulated number of overseas buyers on AliExpress platform from 2012 to 2018 (in millions)
- Penetration rate of online luxury shopping in China as of June 2018, by generation
- Penetration rate of online luxury shopping in China as of June 2018, by city tier
- Penetration rate of luxury shopping in China as of June 2018, by channel
- Shopping behavior among luxury shoppers online in China as of June 2018
- Leading reasons to shop for luxury goods offline vs. online in China as of June 2018
- Shopping satisfaction rating by luxury shoppers online in China as of June 2018, by platform (in index points)
- Leading information sources about fashion and luxury trends among luxury shoppers online in China as of June 2018
- Annual growth in tax-free transactions of luxury goods in Europe between 2016 and 2017, by country*
- Expectations of Chinese consumers purchasing luxury items in Spain in 2015
- Percentage change in tax-free shopping volume by Saudi Arabian tourists in Milan in the 1st quarter 2017, by shopping district
- Where did you buy luxury goods over the past 12 months?
- Which factors have utmost importance in choosing a luxury brand for apparel, footwear, accessories, jewelry or watches?
- Why do you usually shop in airports?
- Distribution of luxury shoppers in Mexico in 2015, by distribution channel and gender
- Channels used in the luxury fashion purchase process by U.S. affluent internet users as of April 2013
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Travel, Tourism & Hospitality
- Business Travel
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- Water Transport
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