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E-mail marketing performance metrics worldwide 2018, by transaction type

E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type

by A. Guttmann, last edited Jan 28, 2019
E-mail marketing performance metrics worldwide 2018, by transaction type The statistic presents the e-mail marketing performance metrics worldwide in the first half of 2018, broken down by transaction type. According to the calculations, automated e-mails had the highest open rates of the three types, but transactional e-mails had the lowest unsubscribe rate.
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E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type

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