E-mail marketing performance metrics worldwide 2020, by transaction type

Published by Valentina Dencheva, Jan 6, 2023
In a study of global e-mail marketing performance metrics in the first half of 2020, a breakdown of transaction types indicated that automated e-mails had the second highest unique open rates out of the three types of e-mail, as well click rates and click-to-open rates. Transactional e-mails ranked first on all three accounts.

E-mail marketing performance metrics worldwide in 1st half 2020, by transaction type

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Release date

August 2020

Region

Worldwide

Survey time period

January 1 to June 30 , 2020

Special properties

based on e-mail handled by the source; broader industry metrics may vary

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