The statistic presents the e-mail marketing performance metrics worldwide in the first half of 2019, broken down by transaction type. According to the data, automated e-mails had the highest unique open rates out of the three type of e-mail, but transactional e-mails had the lowest unsubscribe rate.
E-mail marketing performance metrics worldwide in 1st half of 2019, by transaction type
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emfluence. (July 30, 2019). E-mail marketing performance metrics worldwide in 1st half of 2019, by transaction type [Graph]. In Statista. Retrieved June 05, 2020, from https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence. "E-mail marketing performance metrics worldwide in 1st half of 2019, by transaction type." Chart. July 30, 2019. Statista. Accessed June 05, 2020. https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence. (2019). E-mail marketing performance metrics worldwide in 1st half of 2019, by transaction type. Statista. Statista Inc.. Accessed: June 05, 2020. https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence. "E-mail Marketing Performance Metrics Worldwide in 1st Half of 2019, by Transaction Type." Statista, Statista Inc., 30 Jul 2019, https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence, E-mail marketing performance metrics worldwide in 1st half of 2019, by transaction type Statista, https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/ (last visited June 05, 2020)
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