The statistic presents the e-mail marketing performance metrics worldwide in the first half of 2019, broken down by transaction type. According to the data, automated e-mails had the highest unique open rates out of the three type of e-mail, but transactional e-mails had the lowest unsubscribe rate.
E-mail marketing performance metrics worldwide in 1st half of 2019, by transaction type
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
emfluence. (July 30, 2019). E-mail marketing performance metrics worldwide in 1st half of 2019, by transaction type [Graph]. In Statista. Retrieved January 23, 2020, from https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence. "E-mail marketing performance metrics worldwide in 1st half of 2019, by transaction type." Chart. July 30, 2019. Statista. Accessed January 23, 2020. https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence. (2019). E-mail marketing performance metrics worldwide in 1st half of 2019, by transaction type. Statista. Statista Inc.. Accessed: January 23, 2020. https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence. "E-mail Marketing Performance Metrics Worldwide in 1st Half of 2019, by Transaction Type." Statista, Statista Inc., 30 Jul 2019, https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence, E-mail marketing performance metrics worldwide in 1st half of 2019, by transaction type Statista, https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/ (last visited January 23, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
