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E-mail marketing performance metrics worldwide 2018, by transaction type
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E-mail marketing performance metrics worldwide 2018, by transaction type
E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
by A. Guttmann,
last edited
Jan 28, 2019
The statistic presents the e-mail marketing performance metrics worldwide in the first half of 2018, broken down by transaction type. According to the calculations, automated e-mails had the highest open rates of the three types, but transactional e-mails had the lowest unsubscribe rate.
E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
| Unique open | Click | Click-to-open | Bounce | Unsubscribe | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| Unique open | Click | Click-to-open | Bounce | Unsubscribe | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Description
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by A. Guttmann,
last edited
Jan 28, 2019
The statistic presents the e-mail marketing performance metrics worldwide in the first half of 2018, broken down by transaction type. According to the calculations, automated e-mails had the highest open rates of the three types, but transactional e-mails had the lowest unsubscribe rate.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- August 2018
- Region
- Worldwide
- Survey time period
- January 1 to June1 , 2018
- Special properties
- based on e-mial hanlded by the source; broader industry metrics may vary
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2018
More information
- Region
- Worldwide
- Survey time period
- January 1 to June1 , 2018
- Special properties
- based on e-mial hanlded by the source; broader industry metrics may vary
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction typeE-mail marketing performance metrics worldwide 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industryClick-to-open rates of marketing e-mails worldwide Q1 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2019
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018Spam: share of global email traffic 2007-2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by monthSpam: share of global email traffic 2014-2019
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- E-mail inbox placement & spam rate in Brazil 2015-2016
- Global spam placement rate 2015-2018
- Direct mail effectiveness in the U.S. 2014
- Time spent reading ad e-mails in the U.S. Q2 2015, by device type
- U.S. nonprofit marketing e-mail open rates in 2017, by sector
- B2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type
- U.S. retail apparel: e-mail conversions 2015, by device type
- E-mail conversions in the U.S. 2015, by device type
- E-mails sent by companies in the Netherlands 2016, by frequency
- Mobile e-mail opens share in the U.S. 2015, by OS
- E-mail opens share in the U.S. 2015, by device
- Click-through and unique open rate of marketing e-mails in Germany 2014, by industry
- Number of spam messages received in South Korea 2013-2018, by medium
- U.S. consumer reasons for unsubscribing from newsletters 2017
- Purchases after receiving an email in France 2015
- E-mail advertising campaigns of IKEA in Spain during Christmas season 2015-2016
- Opinion on advertising emails in France 2015
- U.S. retailers suggesting alternative products in triggered e-mails 2013-2016
- Inbox placement: share of e-mails reaching inbox in European countries 2016
- Zircon consumer total demand worldwide by country 2013
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- Optimizing Email Deliverability with AI
- Marketer Email Tracker 2019
- Marketer Email Tracking Study 2018
- Digital marketing in Italy
- Marketing personalization
- Email Delivery Performance Survey 2012
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
- National Client Email Report 2014
- DMA Insight: Marketer Email Tracking Study 2017
- 2019 Trends in Personalization
- 2019 State of Email Report
- 2018 Trends in Personalization
Statistics on "E-mail marketing "
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- E-mail marketing usage in the United States as of May 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Market share of the most used e-mail clients in 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
- Share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018
- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volume
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Global e-mail spam rate from 2012 to 2018
- Spam placement rate worldwide in 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by month
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- E-mail inbox placement and spam rate in Brazil from 2nd quarter 2015 to 2nd quarter 2016
- Spam placement rate worldwide in 2015 to 2018
- Are you more likely to make a purchase based on direct mail promotions than e-mail promotions?
- Length of time spent reading advertising e-mails by consumers in the United States in the 2nd quarter 2015, by device type
- Nonprofit organizations' marketing e-mail open rates in the United States in 2017, by sector
- B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type
- Distribution of advertising e-mail conversions in the retail apparel sector in the United States in 2015, by device type
- Distribution of advertising e-mail conversions in the United States in 2015, by device type
- Distribution of e-mails sent by companies in the Netherlands in 2016, by frequency
- Percentage of advertising e-mails opened via mobile device in the United States in 2015, by operating system
- Distribution of advertising e-mails opened in the United States in 2015, by device
- Click-through (CTR) and average unique open rate of advertising e-mails in Germany in 2014, by industry
- Number of spam messages received per person per day in South Korea from first half 2013 to second half 2018, by medium
- Leading reasons for unsubscribing from newsletters according to consumers in the United States as of May 2017
- Have you ever bought something after having received an email?
- Number of e-mail advertising campaigns of IKEA in Spain during the Christmas season 2015-2016, by day of the week
- French people's opinion on advertising emails in 2015
- Share of cart abandonment triggered e-mail senders who suggest alternative products in those messages in the United States from 2013 to 2016
- Share of e-mails reaching inbox or spam box in European countries in 2016
- Distribution of global zircon consumer demand in 2013, by country
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