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Value of Nike's endorsement contracts worldwide 2021-2026

Nike's endorsement contracts commitments worldwide from 2021 to 2026

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Release date

July 2021



Survey time period


Supplementary notes

Nike's fiscal year runs from June 1 to May 31 of the following year.
The amount represents approximate amounts of base compensation and minimum guaranteed royalty fees Nike is obligated to pay athlete, public figure, sport team and league endorsers of their products. Actual payments under some contracts may be higher than the amounts listed as these contracts provide for bonuses to be paid to the endorsers based upon athletic achievements and/or royalties on product sales in future periods. Actual payments under some contracts may also be lower as these contracts include provisions for reduced payments if athletic performance declines in future periods. In addition to the cash payments, Nike is obligated to furnish their endorsers with NIKE product for their use. It is not possible to determine how much Nike will spend on this product on an annual basis as the contracts generally do not stipulate a specific amount of cash to be spent on the product.

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