Brand initiatives Canadian consumers care the most about 2018

This statistic displays which brand purpose-led initiatives consumers care the most about in Canada in 2018. Some 83 percent of survey respondents stated that they cared most about brands using good quality ingredients.

Brand purpose-led initiatives that consumers care the most about in Canada in 2018

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Sources

Release date

January 2019

Region

Canada

Survey time period

2018

Number of respondents

1,500 respondents

Method of interview

Online survey

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