U.S. retail marketers planning to spend more on marketing in 2019, by channel

The statistic presents the share of retail marketers in the United States planning to increase marketing spending on selected channels in 2019. During the survey, 88 percent of respondents said they were intending to increase investment in mobile marketing, compared to 37 percent who expected to spend more on other digital but non-mobile campaigns.

Share of retail marketers in the United States planning to increase marketing spending on selected channels in 2019

Share of respondents
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Source

Release date

January 2019

Region

United States

Survey time period

October 28 to November 9, 2018

Number of respondents

210 respondents

Age group

18 years and older

Special properties

among senior retail marketing leaders

Method of interview

Online survey

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Statistics on "Brands on social media"

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