Grocery items non frequently bought online in U.S. 2018

This statistic depicts the results of a 2018 survey in which consumers who had made online grocery purchases in the United States were asked what kind of products they had purchased online. In 2018, baby food was the least commonly purchased grocery item, with only 3 percent of respondents purchasing it in the past year.

Least popular grocery products bought by U.S. consumers online in the United States in 2018, by product category

Share of respondents
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Source

Release date

June 2018

Region

United States

Survey time period

February 4-16, 2018

Number of respondents

554 respondents

Age group

18 years and older

Special properties

Consumers who had placed an online order

Method of interview

Online survey

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Statistics on "UK consumers: Online grocery shopping"

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