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Distribution of the sales value of self-medication products in Italy 2020/2021

Between March 2020 and February 2021, the self-medication segment accounted for 55.2 percent of the total revenue generated by pharmacies through the sales of non prescription and OTC products. According to the data provided by New Line Ricerche di Mercato, self-medication products to tackle gastrointestinal issues accounted for 19.7 percent of the total revenue coming from the self-medication segment in pharmacies.

Distribution of the annual revenue generated by sales of self-medication products in pharmacies in Italy from March 2020 to February 2021, by category

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In cooperation with
New Line Ricerche di mercato
Release date

March 2021



Survey time period


Special properties


Supplementary notes

The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.
*This category refers to otologic drugs, dental care products, metabolism products, herbal products, and others.

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Statistics on "Self-medication in Italy"

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