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Distribution of the annual turnover generated by pharmacies through the sales of self-medication products in Italy from October 2018 to September 2019, by category
Distribution of the sales value of self-medication products in Italy 2018-2019
The best performing category in the field of self-medication products was those of products used to treat minor gastrointestinal problems. According to data provided by New Line Ricerche di Mercato, articles for gastrointestinal issues held 19.9 percent of the market share, while the whole segment of self-medication products accounted for 57 percent of the total commercial side of the market.
Distribution of the annual turnover generated by pharmacies through the sales of self-medication products in Italy from October 2018 to September 2019, by category
Turnover share
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Distribution of the sales value of self-medication products in Italy 2018-2019
The best performing category in the field of self-medication products was those of products used to treat minor gastrointestinal problems. According to data provided by New Line Ricerche di Mercato, articles for gastrointestinal issues held 19.9 percent of the market share, while the whole segment of self-medication products accounted for 57 percent of the total commercial side of the market.
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