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Net sales of the H&M Group worldwide 2014-2019

H&M sales increased from around 23.2 billion U.S. dollars in 2018 to over 24.3 billion U.S. dollars in 2019. The Swedish fashion giant owns brands such as H&M, Weekday, & Other Stories, Cos, and Monki. The H&M Group largest market is Germany, with almost 20 million Germans reporting that they had purchased items there in 2019.


The H&M Group had the third-largest share of the apparel market in 2017, at 1.4 percent, behind Nike and Adidas. The company's brand was valued at over 15.8 billion U.S. dollars in 2019. H&M has a strong brand presence on Twitter and other social media sites.

H&M and sustainability

Within a typical H&M product’s lifecycle, fabric production has the most considerable climate impact. In an effort to combat this, H&M have increased their usage of sustainable cotton and other materials. Over half of H&M's materials are sustainably sourced.

Net sales of the H&M Group worldwide from 2014 to 2019

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Release date

January 2020



Survey time period

2014 to 2019

Supplementary notes

Net sales refers to sales excluding value added tax revenues. to better understand the statistic the figures of Swedish kronor (SEK) have been converted into U.S. dollars and rounded. The exchange rates used to convert from SEK into USD are (respectively from December 1 to November 30):
2014: 0.13475
2015: 0.11435.
2016: 0.10859.
2017: 0.11963.
2018: 0.11042.
2019: 0.10457

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Statistics on "Clothing and footwear industry in Sweden"

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