Distribution of the sales volume of self-medication products in Italy 2018-2019

Between January 2018 and December 2019, the best performing category in the sector of self-medication products in terms of sold volumes in Italian pharmacies was the one of articles used to treat minor problems of the respiratory system. In fact, according to the data provided by New Line Ricerche di Mercato, this category held a 24.5 percent market share, whereas the whole segment of self-medication products accounted for 51 percent of the total commercial side.

Distribution of the annual sales volume of self-medication products supplied by pharmacies in Italy from January 2018 to December 2019, by category

Sales volume share
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In cooperation with
New Line Ricerche di mercato
Release date

February 2020



Survey time period

January 2018 to December 2019

Special properties


Supplementary notes

Source New Line Market Research: The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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Statistics on "Self-medication in Italy"

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