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Distribution of the sales volume of self-medication products in Italy 2020/2021

Between March 2020 and February 2021, the best performing category in the sector of self-medication products, in terms of sold volumes, in Italian pharmacies, was the one of articles used to treat minor problems of the gastrointestinal system. In fact, according to the data provided by New Line Ricerche di Mercato, this category held a 21.2 percent market share, whereas the whole segment of self-medication products accounted for 45.7 percent of the total volume of non prescription and OTC products sold in pharmacies.

Distribution of the annual sales volume of self-medication products supplied by pharmacies in Italy from March 2020 to February 2021, by category

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In cooperation with
New Line Ricerche di mercato
Release date

March 2021



Survey time period


Special properties


Supplementary notes

The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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Statistics on "Self-medication in Italy"

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