Design in businesses: benefits for Level 4 companies worldwide 2018

This statistic shows the impact of using design approaches in Level 4 organizations worldwide in 2018. According to InVision, 79 percent of Level 4 respondents reported that using design approaches increased their revenue.

Impact of using design approaches in Level 4 organizations worldwide in 2018*

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Release date

January 2019



Survey time period

September 19 to October 4, 2018

Number of respondents

2,229 respondents

Special properties

large enterprises, small businesses, agencies and government and non-profit organizations

Supplementary notes

* Level 4 companies are the 12 percent of overall respondents who had the second-highest level of design adoption on a scale of one to five. The source labels these companies as 'Scientists', with a design philosophy that design is a hypothesis and an experiment. Organizations at this level are masters of data-driven design. They have sophisticated practices for analytics, experimentation, recruiting for user research, and monitoring and measuring the success of specific efforts. They also have the beginnings of a design strategy practice, engaging in market research and vision development. In these companies, the design team is empowered to pursue opportunities it deems important. Executives are all in, publicly declaring the importance of design, as well as measuring and monitoring its impact on the business. To support all of this, design operations are fully formalized.
Multiple answers were possible.
Original question: “Our design team has had proven impact on: ”

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