Share of U.S. consumers who plan to buy anti-Valentine's Day gifts 2022, by age

Published by
D. Tighe,
Jan 26, 2023
In 2022, an estimated five percent of U.S. consumers, aged 18 to 44, stated they are not planning to celebrate Valentine's Day, but do intend to purchase "anti-Valentine's Day" gifts to mark the occasion. None of the survey respondents over the age of 54 intended to buy such items this year.

Percentage of consumers who plan to purchase "anti-Valentine's Day" gifts instead of celebrating in the United States in 2022, by age group

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Release date

January 2022

Region

United States

Survey time period

January 3 to 11, 2022

Number of respondents

7,728 respondents

Age group

18 years and older

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