Innovation rate of dermo-cosmetic products sold in pharmacies in Italy 2019

This statistic shows the share of dermo-cosmetics turnover generated from new brands and line extensions in Italy in 2019, by category. According to data provided by New Line Ricerche di Mercato, new brands and line extensions accounted for 23.4 percent of the total turnover generated by the cosmetics and hygiene segment. Among the products included in this segment, sunscreens and face products were the ones for which new brands had the greatest incidence on revenues.

Share of dermo-cosmetics turnover generated from new brands and line extensions* in Italy in 2019, by category

Share of turnover
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Source

In cooperation with
New Line Ricerche di mercato
Release date

February 2020

Region

Italy

Survey time period

2019

Special properties

Pharmacies

Supplementary notes

*New product codes placed on the market over the last three years.
**Source New Line Market Research: The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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Statistics on "Cosmetics market in Italy"

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