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Share of dermo-cosmetics turnover generated from new brands and line extensions* in Italy in 2018, by category
Italy: innovation rate of dermo-cosmetic products sold in pharmacies 2018
This statistic shows the share of dermo-cosmetics turnover generated from new brands and line extensions in Italy in 2018, by category. According to data provided by New Line Ricerche di Mercato, new brands and line extensions accounted for 23.6 percent of the total turnover generated by the cosmetics and hygiene segment. Among the products included in this segment, sunscreens and make-up were the ones for which new brands had the greatest incidence on revenues.
Share of dermo-cosmetics turnover generated from new brands and line extensions* in Italy in 2018, by category
Share of turnover
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Source

In cooperation with
New Line Ricerche di mercato
Release date

March 2019

Region

Italy

Survey time period

2018

Number of respondents

7,000**

Special properties

Pharmacies

Supplementary notes

*New product codes placed on the market over the last two years.
**The data shown in this statistic were calculated taking into account a sample of 7,000 pharmacies statistically representing the total number of Italian pharmacies.

Italy: innovation rate of dermo-cosmetic products sold in pharmacies 2018
This statistic shows the share of dermo-cosmetics turnover generated from new brands and line extensions in Italy in 2018, by category. According to data provided by New Line Ricerche di Mercato, new brands and line extensions accounted for 23.6 percent of the total turnover generated by the cosmetics and hygiene segment. Among the products included in this segment, sunscreens and make-up were the ones for which new brands had the greatest incidence on revenues.
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Statistics on "Cosmetics market in Italy"
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