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Italy: innovation rate of dermo-cosmetic products sold in pharmacies 2018

Share of dermo-cosmetics turnover generated from new brands and line extensions* in Italy in 2018, by category

Italy: innovation rate of dermo-cosmetic products sold in pharmacies 2018 This statistic shows the share of dermo-cosmetics turnover generated from new brands and line extensions in Italy in 2018, by category. According to data provided by New Line Ricerche di Mercato, new brands and line extensions accounted for 23.6 percent of the total turnover generated by the cosmetics and hygiene segment. Among the products included in this segment, sunscreens and make-up were the ones for which new brands had the greatest incidence on revenues.
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Share of dermo-cosmetics turnover generated from new brands and line extensions* in Italy in 2018, by category

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Share of turnover
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This statistic shows the share of dermo-cosmetics turnover generated from new brands and line extensions in Italy in 2018, by category. According to data provided by New Line Ricerche di Mercato, new brands and line extensions accounted for 23.6 percent of the total turnover generated by the cosmetics and hygiene segment. Among the products included in this segment, sunscreens and make-up were the ones for which new brands had the greatest incidence on revenues.
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Release date
March 2019
In cooperation with:
New Line Ricerche di mercato
Region
Italy
Survey time period
2018
Number of respondents
7,000**
Special properties
Pharmacies
Supplementary notes
*New product codes placed on the market over the last two years.
**The data shown in this statistic were calculated taking into account a sample of 7,000 pharmacies statistically representing the total number of Italian pharmacies.
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