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Innovation rate of self-medication products sold in pharmacies in Italy 2021

Share of self-medication products revenue generated from new brands and line extensions in Italy in 2021, by category

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In cooperation with
New Line Ricerche di mercato
Release date

January 2022

Region

Italy

Survey time period

2021

Special properties

pharmacies

Supplementary notes

New product codes placed on the market over the last three years.
The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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Statistics on " Self-medication in Italy "

Statistics on Self-medication in Italy

Market overview

7

Non-prescription

8

Therapeutic areas

6

Consumer behavior

4

Further related statistics

19

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