Willingness to purchase online in Italy 2018, by product

This statistic illustrates the results of a survey regarding consumers' willingness to purchase online in Italy in 2018, broken down by product. As of the survey period, 54 percent of the respondents reported that they are willing to purchase books online in 2018.

What types of goods would you be willing to continue/to start purchasing online?

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Source

In cooperation with
DPD
Release date

February 2020

Region

Italy

Survey time period

May 27 to July 10, 2019

Number of respondents

24,258*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*The E-Shopper Barometer presents pan-European shifts in shopping habits identified in a Kantar TNS survey between June 1st and July 3rd, 2018. Blind interviews were conducted online among 24,328 participants across 21 European countries.

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Statistics on "E-commerce in Italy"

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