Willingness to purchase online in Italy 2018, by product

Published by Statista Research Department, May 4, 2022
This statistic illustrates the results of a survey regarding consumers' willingness to purchase online in Italy in 2018, broken down by product. As of the survey period, 54 percent of the respondents reported that they are willing to purchase books online in 2018.

What types of goods would you be willing to continue/to start purchasing online?

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

February 2020

Region

Italy

Survey time period

May 27 to July 10, 2019

Number of respondents

24,258*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*The E-Shopper Barometer presents pan-European shifts in shopping habits identified in a Kantar TNS survey between June 1st and July 3rd, 2018. Blind interviews were conducted online among 24,328 participants across 21 European countries.

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Market overview

8

E-commerce adoption

4

Leading platforms

6

Segments

6

Online shopping

5

Payment methods

4

Further related statistics

18

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in VietnamRetail sector in VietnamFintech in VietnamRide-hailing market in VietnamOnline travel market in Vietnam
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu