Use of mobile surveys in market research worldwide 2014-2019

This statistic shows the share of organizations using mobiles surveys in market research worldwide from 2014 to 2018. During the 2019 survey, 56 percent of respondents mentioned they used mobile surveys as a research method.

Share of organizations using mobile surveys in market research worldwide from 2014 to 2019

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Release date

February 2020



Survey time period

2014 to 2019

Number of respondents

1,088 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

* From 2017, the term "Mobile First Surveys" was used.
2018 sample size: 1,260 respondents
2017 sample size: 1,533 respondents
2016 sample size: 1,637 respondents
2015 sample size: 1,585 respondents
2014 sample size: 2,030 respondents

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Statistics on "Nielsen Holdings"

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