The share of organizations using big data analytics in market research worldwide steadily increased from 2014 to 2020. During the 2020 survey, 47 percent of respondents mentioned they used big data analytics as a research method.
Share of organizations using big data analytics in market research worldwide from 2014 to 2020
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GreenBook. (January 28, 2021). Share of organizations using big data analytics in market research worldwide from 2014 to 2020 [Graph]. In Statista. Retrieved August 13, 2022, from https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/
GreenBook. "Share of organizations using big data analytics in market research worldwide from 2014 to 2020." Chart. January 28, 2021. Statista. Accessed August 13, 2022. https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/
GreenBook. (2021). Share of organizations using big data analytics in market research worldwide from 2014 to 2020. Statista. Statista Inc.. Accessed: August 13, 2022. https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/
GreenBook. "Share of Organizations Using Big Data Analytics in Market Research Worldwide from 2014 to 2020." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/
GreenBook, Share of organizations using big data analytics in market research worldwide from 2014 to 2020 Statista, https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/ (last visited August 13, 2022)
