This statistic illustrates the share of organizations using big data analytics in market research worldwide from 2014 to 2019. During the 2019 survey, 44 percent of respondents mentioned they used big data analytics as a research method.
Share of organizations using big data analytics in market research worldwide from 2014 to 2019
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
GreenBook. (February 10, 2020). Share of organizations using big data analytics in market research worldwide from 2014 to 2019 [Graph]. In Statista. Retrieved July 10, 2020, from https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/
GreenBook. "Share of organizations using big data analytics in market research worldwide from 2014 to 2019." Chart. February 10, 2020. Statista. Accessed July 10, 2020. https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/
GreenBook. (2020). Share of organizations using big data analytics in market research worldwide from 2014 to 2019. Statista. Statista Inc.. Accessed: July 10, 2020. https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/
GreenBook. "Share of Organizations Using Big Data Analytics in Market Research Worldwide from 2014 to 2019." Statista, Statista Inc., 10 Feb 2020, https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/
GreenBook, Share of organizations using big data analytics in market research worldwide from 2014 to 2019 Statista, https://www.statista.com/statistics/966892/market-research-industry-big-data-analytics/ (last visited July 10, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
