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Most popular online grocery shopping websites South Korea 2019

According to a survey conducted in January 2019, around 21.9 percent of respondents stated that they used Coupang for online grocery shopping.


Coupang is one of the top online shopping websites in South Korea. Founded in 2010, it is known for its fast delivery, offering same-day and next-day delivery for a growing number of items. As of 2018, around five million items were available for next-day delivery. In 2019, the company’s consolidated sales revenue amounted to around 7.14 trillion South Korean won.

Online grocery shopping

Online grocery shopping is increasingly popular among South Korean consumers. As of 2019, around 55 percent of three-person households reported to use online grocery shopping services. The leading reasons for online grocery shopping were quick delivery and cheap prices, according to a survey in January 2019. Most customers were using the service weekly, some 1.2 percent even daily. The service was especially popular during the high-time of the COVID-19 pandemic in early 2020.

Mainly used online grocery shopping websites in South Korea as of January 2019

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Release date

February 2019


South Korea

Survey time period

January 2019

Number of respondents

1,500 respondents

Age group

20-49 years

Special properties

female only

Method of interview

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Statistics on "Online grocery shopping in South Korea"

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