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Netflix subscribers who would keep Netflix for a higher monthly fee in the U.S. 2018

This statistic presents data on the share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018. The findings show that the majority of respondents said that they would simply pay the additional fee and continue to use Netflix regardless of whether the monthly subscription fee rose by one, three or five U.S. dollars per month. However, whilst 84 percent said that they would continue to use the service in the event of a one dollar price increase, when respondents were asked what they would do if the monthly price increased by five dollars, just 53 percent said that they would keep the service.

Share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018

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Source

Release date

January 2019

Region

United States

Survey time period

December 2018

Number of respondents

1,940 respondents

Method of interview

Online survey

Supplementary notes

Question: 'What if the cost of Netflix was increased by X per month? What would you most likely do?'

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