This statistic presents data on the share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018. The findings show that the majority of respondents said that they would simply pay the additional fee and continue to use Netflix regardless of whether the monthly subscription fee rose by one, three or five U.S. dollars per month. However, whilst 84 percent said that they would continue to use the service in the event of a one dollar price increase, when respondents were asked what they would do if the monthly price increased by five dollars, just 53 percent said that they would keep the service.
Share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TDG. (January 16, 2019). Share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/968408/netflix-price-increase-subscribers-attitudes/
TDG. "Share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018." Chart. January 16, 2019. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/968408/netflix-price-increase-subscribers-attitudes/
TDG. (2019). Share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/968408/netflix-price-increase-subscribers-attitudes/
TDG. "Share of Netflix Subscribers Who Would Keep Netflix If The Price of The Service Increased in The United States as of December 2018." Statista, Statista Inc., 16 Jan 2019, https://www.statista.com/statistics/968408/netflix-price-increase-subscribers-attitudes/
TDG, Share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018 Statista, https://www.statista.com/statistics/968408/netflix-price-increase-subscribers-attitudes/ (last visited September 01, 2024)
Share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018 [Graph], TDG, January 16, 2019. [Online]. Available: https://www.statista.com/statistics/968408/netflix-price-increase-subscribers-attitudes/