Netflix subscribers who would keep Netflix for a higher monthly fee in the U.S. 2018

Share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018

by Amy Watson, last edited Feb 11, 2019
Netflix subscribers who would keep Netflix for a higher monthly fee in the U.S. 2018 This statistic presents data on the share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018. The findings show that the majority of respondents said that they would simply pay the additional fee and continue to use Netflix regardless of whether the monthly subscription fee rose by one, three or five U.S. dollars per month. However, whilst 84 percent said that they would continue to use the service in the event of a one dollar price increase, when respondents were asked what they would do if the monthly price increased by five dollars, just 53 percent said that they would keep the service.
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Share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018

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Cancel the serviceDowngrade to a cheaper planPay the extra fee and continue using Netflix
$1 monthly subscription fee increase8%8%84%
$3 monthly subscription fee increase16%22%62%
$5 monthly subscription fee increase22%25%53%
Cancel the serviceDowngrade to a cheaper planPay the extra fee and continue using Netflix
$1 monthly subscription fee increase8%8%84%
$3 monthly subscription fee increase16%22%62%
$5 monthly subscription fee increase22%25%53%
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by Amy Watson, last edited Feb 11, 2019
This statistic presents data on the share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018. The findings show that the majority of respondents said that they would simply pay the additional fee and continue to use Netflix regardless of whether the monthly subscription fee rose by one, three or five U.S. dollars per month. However, whilst 84 percent said that they would continue to use the service in the event of a one dollar price increase, when respondents were asked what they would do if the monthly price increased by five dollars, just 53 percent said that they would keep the service.
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