What German millennials could do without for a month 2017: breakfast or smartphone

This statistic shows the result of a survey conducted among millennials in Germany about their opinions on whether they would rather do without breakfast or their smartphone for one month. In 2017, roughly 48 percent of interviewed millennials between 18 and 35 years old stated they would rather not have breakfast for one month than go without their smartphone.

What would millennials rather do without for the duration of one month - breakfast or their smartphone?

Characteristic	Share of respondents
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Release date

March 2017

More information

Region

Germany

Survey time period

January 2017

Number of respondents

954 persons

Age group

18-35 years

Special properties

Millennials

Method of interview

Online survey

Supplementary notes

All respondents were born between 1981 and 1998 and are therefore considered millennials and digital natives.

In January 2017 the study “EgoTech” was conducted among roughly 1,000 respondents of the target group millennials (18 to 35 years old) by the successful full service agency for digital marketing and sales solutions SYZYGY. First respondents had to take a psychological online test to allow a classification of their personal narcissism. According to this classification, the survey among the so-called natives about various topics such as digital technologies, social media and usage of apps took place. The result is a broad profile of data regarding millennial attitudes, interests and consumer behavior. Additionally the connection between the degree of narcissism and usage of digital technologies is established. For comparison 1,000 older Germans who are not part of the millennials generation, but of the so called Generation X, born in 1965-1980, or the Generation Baby-Boomers, born in 1945-45, were interviewed. These respondents are considered digital immigrants.

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