Investments for original content by OTT players India 2017

This statistic shows the investments in original content by the key over-the-top media players in India in 2017. As seen in the graph, Hotstar was the leading investor with 40 billion Indian rupees, securing the digital rights to stream the Indian premier League (IPL) until 2022. The next major OTT investor in original content was Netflix with six billion rupees invested in the market that year.

Leading over-the-top (OTT) media investors for original content in India in 2017 (in billion Indian rupees)*

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Release date

November 2018



Survey time period


Supplementary notes

Note: One Indian rupee is equal to approximately 0,014 U.S. dollars and 0,012 euros (as of January 2019).

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