Average daily reach of digital and traditional media in Sweden 2017, by age group
This statistic shows the average daily reach of digital and traditional media in Sweden in 2017, by age group. For all age groups, the average daily reach was highest in the traditional media. The daily reach of these media amounted to 98 percent in the age group of 65 to 79 years. Digital media had a reach of 32 percent per day in this age group.