Comparison of actual and desired day rates of copywriters in the UK 2017-2018

This statistic shows the results of a survey on the rate aspirations of freelance copywriters compared to their actual average day rates in the United Kingdom (UK) in 2017 and 2018. Based on the results of the survey, respondents aspired to charge 428 British pounds per day in 2018, 33 percent more than they actually charged at an average day rate of 322 British pounds.

Average actual and aspired to day rates of freelance copywriters in the United Kingdom (UK) in 2017 and 2018

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Release date

January 2018


United Kingdom

Survey time period

December 2017 to March 2018

Number of respondents


Age group

19-75 years

Method of interview

Online survey

Supplementary notes

* n (2018) = 420, n (2017) = 538

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Statistics on "Caltagirone Editore"

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