E-retailer sales of leading toy brands in the United States 2017

This statistic presents the distribution of online sales of leading toy brands in the United States, sorted by online retail platform. According to the source, Amazon accounted for over 80 percent of U.S. online sales of each major toy brand.

Distribution of e-retailer sales of leading toy brands in the United States in 2017

AmazonWalmartToys R Us
Lego88.9%5.9%5.1%
Mattel83.3%5.8%10.9%
Hasbro85.2%2.1%12.7%
Nintendo92.4%6.1%1.5%
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Sources

Release date

March 2018

Region

United States

Survey time period

2017

Supplementary notes

Values may not add up to 100 percent due to rounding.

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