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Popular products of the Heisei era in Japan 2018

Most popular daily necessities of the Heisei period among Japanese consumers as of 2018*

by Julia Engelmann, last edited Feb 20, 2019
Popular products of the Heisei era in Japan 2018 This statistic illustrates the results of a survey conducted in 2018 about the most popular everyday products of the Heisei era among consumers in Japan. The survey revealed that the majority of Japanese respondents, almost 11 percent, named disposable masks as the most stand-out product of the Heisei period they could not live without in contemporary Japan.
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Most popular daily necessities of the Heisei period among Japanese consumers as of 2018*

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