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Popular products of the Heisei era in Japan 2018

This statistic illustrates the results of a survey conducted in 2018 about the most popular everyday products of the Heisei era among consumers in Japan. The survey revealed that the majority of Japanese respondents, almost 11 percent, named disposable masks as the most stand-out product of the Heisei period they could not live without in contemporary Japan.

Most popular daily necessities of the Heisei period among Japanese consumers as of 2018*

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Release date

February 2019



Survey time period

November 9 to 22, 2018

Number of respondents

3,857 respondents

Age group

20 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

*The Heisei era describes the time period between 1989 and 2019. The era is based on the imperial reign of Japan's current Emperor Akihito, the country's 125th heir to the Chrysanthemum Throne. The Heisei period will likely end on April 30, 2019 (Heisei 31), the date on which Emperor Akihito is expected to abdicate the Chrysanthemum Throne.

Original question: "Which is the one product of the Heisei period you could not live without nowadays?"

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