Top FMCG brands in Latin America 2020

Coca-Cola was the most chosen FMCG brand in Latin America in 2020, with 2,566 million Consumer Reach Points (CRP) in the ranking. Colgate and Bimbo were second and third on the list that year, with 780 and 628 million CRP, respectively.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.

Leading fast moving consumer goods (FMCG) brands in Latin America in 2020 (in million Consumer Reach Points)

Characteristic	CRP in millions
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Release date

May 2021

More information

Region

LAC

Survey time period

November 2019 to October 2020

Number of respondents

23,500 brands worldwide

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* According to the source, "the Consumer Reach Points (CRP) indicate the strength of a brand by tracking the number of times each brand is chosen by buyers." The metric is calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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