Latin America: most popular FMCG brands 2019

Coca-Cola was the most popular FMCG brand in Latin America in 2019, with 2,566 Consumer Reach Points (CRP) in the ranking. Colgate and Bimbo were second and third on the list that year, with 825 and 662 CRP, respectively.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.

Leading fast moving consumer goods (FMCG) brands in Latin America in 2019

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Sources

Release date

May 2020

Region

Central and South America, Mexico

Survey time period

November 2018 to October 2019

Number of respondents

22,900 brands worldwide

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with Gesellschaft für Konsumforschung (GfK) in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

You can find detailed information about the report's methodology here.

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