This statistic displays the result of a survey on the relevance of sponsored advertising in social media in Norway in 2018, by generation. As reported by Deloitte, 10 percent of Gen Z respondents stated that sponsored advertising in social media has a high relevance. 30 percent of individuals in this age group felt that it is not relevant.
To what extend do you feel that sponsored advertising in social media is relevant?
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
Missing percentage points to 100 percent are probably due to rounding.
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Deloitte. (November 16, 2018). To what extend do you feel that sponsored advertising in social media is relevant? [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/973992/relevance-of-sponsored-advertising-in-social-media-in-norway-by-generation/?__sso_cookie_checker=failed
Deloitte. "To what extend do you feel that sponsored advertising in social media is relevant?." Chart. November 16, 2018. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/973992/relevance-of-sponsored-advertising-in-social-media-in-norway-by-generation/?__sso_cookie_checker=failed
Deloitte. (2018). To what extend do you feel that sponsored advertising in social media is relevant?. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/973992/relevance-of-sponsored-advertising-in-social-media-in-norway-by-generation/?__sso_cookie_checker=failed
Deloitte. "To What Extend Do You Feel That Sponsored Advertising in Social Media Is Relevant?." Statista, Statista Inc., 16 Nov 2018, https://www.statista.com/statistics/973992/relevance-of-sponsored-advertising-in-social-media-in-norway-by-generation/?__sso_cookie_checker=failed
Deloitte, To what extend do you feel that sponsored advertising in social media is relevant? Statista, https://www.statista.com/statistics/973992/relevance-of-sponsored-advertising-in-social-media-in-norway-by-generation/?__sso_cookie_checker=failed (last visited February 16, 2025)
To what extend do you feel that sponsored advertising in social media is relevant? [Graph], Deloitte, November 16, 2018. [Online]. Available: https://www.statista.com/statistics/973992/relevance-of-sponsored-advertising-in-social-media-in-norway-by-generation/?__sso_cookie_checker=failed
