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Reach of WhatsApp in the Netherlands 2017-2020, by device

WhatsApp had an online reach of nearly 12 million people in the Netherlands in August 2020. This is an increase when compared to the same period one year before. Dutch audiences were most exposed to WhatsApp on their smartphone. As of 2019, approximately 11.9 million people in the Netherlands used WhatsApp, making it one of the most popular social media platforms of the country. As of 2018, roughly 85 percent of Dutch respondents aged 40 to 64 years old used WhatsApp Messenger.

Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.

Monthly reach of WhatsApp in the Netherlands from July 2017 to August 2020, by device

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Sources

Release date

October 2020

Region

Netherlands

Survey time period

July 1, 2017 to January 31, 2020

Number of respondents

n = 44,839 (January 2019)

Age group

6 years and older

Special properties

online only

Method of interview

Online panel

Supplementary notes

* From March 2019 onwards, the source changed its publication lay-out. It omitted absolute numbers for the devices but kept the overall numbers. The numbers provided for the three device types are therefore estimates.

** The source mentions that per July 1st, 2019, the weighing of the panel composition changed to reflect the Dutch population. It mentions that there is a break in the data because of this. The source did not provide numbers from before July 2017.

All numbers have been rounded.

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