• Netherlands: absolute monthly reach of Snapchat, by device 2021

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This statistic shows how many online users were exposed to the brand Snapchat in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to February 2021 2020 (in thousands). Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.

According to NoBO, Snapchat had an online reach of two million in the Netherlands in February 2021. This is a decrease when compared to the same period one year before. Dutch audiences were most exposed to Snapchat on their smartphone. As of 2018, 72 percent of the respondents aged 15 to 19 years old indicated they used Snapchat.

Monthly reach of Snapchat in the Netherlands from July 2017 to February 2021, by device (in 1,000s)

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Sources

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Release date

March 2021

More information

Region

Netherlands

Survey time period

1 July, 2017 to 28 February, 2021

Number of respondents

44,839 respondents

Age group

6 years and older

Special properties

online only

Method of interview

Online panel

Supplementary notes

The source did not provide numbers from before July 2017.

* The source states that for this month respondents were not "at least 100 reached respondents" for desktop/laptop.